A Note from Ilana
Spring is in the air - and so is the FSA EAUchella!
 
Spring is one of the most joyful seasons of the year. It's that special time when flowers bloom and spirits run high. Following the spring equinox, days begin lasting longer making it more conducive for outdoor activities and festivities.  Spring is also know for the highly anticipated annual Coachella Music and Art Festival that takes place during April, a modern day, new-age hipster style festival, rooted in music and art which has become a major fashion hotspot for bohemian-inspired styles and famous artists.
 
Combining Spring fever with the ambiance of a festival makes for an electric experience for everyone involved. It brings people together in harmony and spirit to enjoy the company of togetherness. That's why the FSA has created our version of this special festival we call "EAUchella" to honor of our spa community, on May 1, May Day, which is also known as a traditional international springtime holiday recognizing working people.
 
We are thrilled to celebrate and partner with the “ Eau Spa” team at their award winning spa, resort and adult playground where we are able to offer up a unique experience for our spa friends and vendor partners to embrace our spa community by connecting, addressing wellness, networking and sharing the joy of the moment. The day will be filled with unique experiences including an expo which will be held in a highly creative and imaginary venue, where vendors will present their latest trendsetting products with flair and amusement. 

Spa Juice

Congratulations to our Movers, Shakers &
Decision Makers!
Our extraordinary Spa Industry is continuously evolving through innovation and transformation.
Highly appreciated professionals in the Spa community are taking on new challenges and positions as they start a new venture in their career.

Alyssa Durivou
General Manager
Eau Spa
Eau Palm Beach Resort & Spa
Shaw Coté
Director of Spa
Four Seasons Resort
Palm Beach
Nancy Thielman
Spa Manager
Koquina Sand Spa at Esplanade Golf & Country Club
Dina Pipiton
Spa Director 
Hilton Marco Island
Jennifer Licciardi
Buti Yoga Instructor 
Joyful Yoga & Spa
Naples
Alia Hosch
Regional Account Executive,
Control Corrective Skincare Systems

Spa Spotlight
Vince Smit, Spa Director, The Edition, Miami

A Native of Canada, Vince was born with a steady passion for travel, hotels and wellness; and started to nourish his curiosity while earning a Bachelor in Commerce for Hospitality Management at Ryerson University in Toronto.

Vendor Highlight

The Story of Jurlique

Jurlique was born in the unspoiled hills of South Australia, not a laboratory. It is the only place on earth where our concentrated ingredients could originate.
It’s a path forged in the 1980s by our founders, Ulrike and Jurgen Klein. Ulrike, a horticulturalist and botanist, specialized in growing healing herbs. Jurgen, a biochemist and naturopath, created the original formulas behind our skin care products.
They shared a vision to create a high performing, natural skin care collection, combining Nature’s transformative power with state-of-the-art skin technology. At the center of this vision was a unique farm – a pristine haven where botanicals of unequaled purity could flourish.
Wellness Feature
New cannabis industry gains expected via CBD wellness market
CBD-infused health and wellness products are a growing sector of the cannabis industry that are inspiring many to turn to CBD for help. Though sometimes classified as wellness products, many CBD products are clearly medicinal and some can be considered more recreational. Understanding this confusion of categories is an important starting point for investors considering the CBD sector of the cannabis industry. Such an understanding will help investors evaluate specific companies as potential investments.
Industry News
How to move out Old Retail Products in your Spa!
What are some of the challenges that you face when you have outdated or old retail products on your shelves. There are companies that you may be working with or have worked with that do buy backs and/or credits. Here are some tips and advice on how to move old retail?

  1. Ask your reps to buy it back for 50% off your next purchase.
  2. Ask your competing line to buy their competitors products back for a credit toward purchases of the competing lines products. (This is common practice).
  3. Tell your rep that you need to get rid of it and is there any other spa nearby that carries that line who you can contact to see if they need any of your products.
  4. Transfer some items to Professional use if it a product used often
  5. Write down the give-away under promotions and offer as a gift with service, GWP, prizes for a raffle, Bingo, or other spa guests and/or resident-focused events.
  6. Place it all on a table in the spa lobby and advertise "Items on this table 50% off" . This has been done and it worked well (vendor representatives dislike seeing this so it is good leverage with your rep to do address the issue and do something!). What the residents or spa guests won't pick up, offer to the staff in a back of house sale table during lunchtime. This can also be raffle prizes for staff at the next employee health fair, birthday or staff holiday party.

Provided by the FSA Spa Directors and staff.

Upcoming Events
FSA EAUchella Event - May 1 (May Day) Springtime Festival
 
The FSA "EAUchella" springtime festival is just around the corner and we couldn't be more excited. Planned for May 1st (May Day) at the Forbes 5-Star award winner Eau Palm Beach Resort & Spa, our event comes off the heels of Eau Spa's month long celebration of their EAUCHELLA festivities, offering amazing spa services and unique music & art activities at Eau Spa during April. 
 
The FSA EAUchella festival honors our spa community. You'll dig the bohemian panache and whimsical atmosphere filled with unique surprises that will take place in the AquaNuts kids center, where a world of creativity and imagination come to life. Meet with high-flying vendors and network with free-spirited spa friends nestled in the likes of Eau Spa's adult playground.  
 
Enjoy an expert presentation on the "HIGH" values of CBD and end your day with " A WISH " at the Eau Spa wishing well during the "Champagne and Cupcake Reception"... #Groovy

Meet our featured FSA "EAUchella" Vendor Partners

Let "THE SOURCE" be with you! 
Enter "THE SOURCE" , on the FSA website.

Education is our priority!
"The Source" was created to be your platform for resources and up to date information
to stay ahead of the curve of everything happening in the spa industry!
 
BEST SPA INDUSTRY ASSOCIATION SERVING FLORIDA!
FSA Foodie

Goat Cheese & Spinach Stuffed Chicken Breast with Caramelized Onions + Mushrooms

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The Florida Spa Association
Phone: (561) 413-5843
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Florida Spa Association network of spa professionals is unified by the desire to promote Florida as the finest destination for wellness and beauty experiences in the country.