Per Capita Dairy Consumption up 7 lbs in 2019
Americans are consuming more dairy products, hitting the highest per capita consumption since 1960. USDA's dairy product per capita consumption numbers for 2019 showed Americans consumed an additional seven pounds of dairy per person, compared to 2018. In total, the average person eats 653 pounds of dairy products each year on a milk equivalent basis. This included 38.3 pounds of cheese, 13.4 pounds of yogurt and 6.2 pounds of butter. 

Since the dairy checkoff began in 1983, dairy consumption per person has grown by 80 lbs.
Patriots Player Chase Winovich to Star in New England Dairy Campaign
New England Dairy has teamed up with New England Patriot’s Defensive End Chase Winovich and 98.5 The Sports Hub Patriots Radio Network for the local implementation of the Home Fridge Advantage. During each Patriot’s home game this season, New England dairy farmers will donate one hundred gallons of milk to families in need throughout the region. Campaign ads will feature the benefits of dairy and how dairy gives back to the community. Follow Chase on social media and listen to your local radio station within The Sports Hub Patriots Radio Network for updates about this great partnership.
 
Chase is a rising football star and a champion for real dairy and dairy farmers. He has a social following of over 256,000 people on Instagram alone and regularly shares his proud support for New England's dairy farmers.
Dairy in the Virtual Classroom
This fall we are hosting a series of 3 virtual farm tours for schools. Link to register.

Grades 3-5: 10/13 at Barstow's Longview Farm

Grades 6-8: 10/20 at Bar-Way Farm

Grades 9-12: 10/27 at Bar-Way Farm
Our new “Dairy! Good For Your Body” video was created with the high energy feel of an Instagram story to reach middle and high school students. This video showcases all the benefits of dairy in an appealing format for youth. Our team created it to complement our new “Dairy: Good For Your Body” activity in our upcoming virtual New England Dairy Innovation Kit.
Farmer Webinar Recordings Available on our Website
We recently hosted a series of 3 webinars for farmers. Each webinar provided tips for effectively sharing the dairy story with target audiences.
  • Productive Conversations: Dairy Nutrition 101
  • Productive Conversations: Reporters and the Media
  • Productive Conversations: Level Up Your Social Media Presence
Share Your Dairy Tribute During our Annual Meeting
We are putting together an opening video for our virtual New England Dairy & Food Council/New England Dairy Promotion Board annual meeting and you’re invited to be a contributor. Share a 10-15 second clip answering the question what dairy or dairy farming means to you and congratulate NEDFC/NEDPB on 100 years.
National Dairy Sales Update
All dairy products are posting dollar and volume sales above a year ago as consumers continue to prioritize eating and cooking at home. The eCommerce portion of dairy sales continue to climb sharply with the pandemic accelerating a shift to an already fast-growing channel.

At retail milk sales by volume are up 2.9% year to date, and up 0.5% during the week ending on 9/20/20. Cheese sales at retail are up 14.6% year to date and butter is up 27.7% at retail year to date.
National Partnerships at Work
  • DMI's national Raising Gallons campaign was spotlighted during the Miami Dolphins vs. Jacksonville Jaguars game on Thursday 9/24. The video recognized dairy farmers for their commitment to getting dairy to the people that need it most. The video reached an estimated 6.5 million viewers. Eric Stebbins of Meadowbrook Acres Farm in Vermont made an appearance. Watch it here.

  • Through continued fluid milk revitalization efforts, DMI has partnered with Dairy Farmers of America to develop Siips. Siips is a 100-percent real low-fat milk product that uses packaging and flavors that appeal to teens. The product is currently being tested in Midwest markets. Learn more.

  • From October 1 through November 30, all 21,000 Subway sandwich franchises will participate in fundraising for GENYOUth’s Emergency School Meal Delivery Fund. Customers will be able to round up their purchases to the nearest dollar to donate to FUTP60 grants for local schools to continue providing school meals during the pandemic. Additionally, on Sundays any child who uses the FUTP60 "Health Habits Tracker" can get a 6-inch sub for only 60 cents. This partnership raises awareness about how local dairy farmers support youth wellness at no additional cost to farmers. To see the signage and messages being shared through this campaign, visit your local Subway.
Dairy in the News
Media coverage earned by New England Dairy and Dairy Management Inc.
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