The NFL Super Bowl is one of the most highly anticipated annual sporting events in the country. This year, we were proud to be part of an exciting collaboration with No Hot Ashes and Supper to put Super Bowl partner Rocket "on the scoreboard" at the NFL Super Bowl LX Experience that took place at the Moscone Center in downtown San Francisco.

Enjoy our case study, below, as we reveal the details, including the roles each partner played in this complex activation, the challenges we faced, and the rewarding outcome.

Whether your event is "Super Bowl" in size, or a more modest affair, it would be our honor to partner with you on it. Please give me a call at 585-325-4250 or email Justin@CheshireAV.com for a free consultation to discuss how we can support your event needs!

Rocket Case Study

Collaboration between No Hot Ashes, Supper and Cheshire AV

Each year, the NFL Super Bowl Experience ratchets up the excitement when the city hosting the Super Bowl transforms a local venue into an epic interactive football theme park. This week-long, immersive experience is a major tourism draw for visitors attending the Super Bowl.

Savvy NFL partners make the most of the tens of thousands that attend the NFL Super Bowl Experience by hosting booths on the show floor to showcase their brands.

This year, Cheshire AV had the opportunity to partner on the Rocket Super Bowl Experience activation with No Hot Ashes, an experiential direction studio, and Supper, a creative agency. As the largest retail mortgage lender in the United States, Rocket is known for its fast, technology-driven, fully online home loan process designed to simplify and accelerate the path to homeownership.

The full collaboration among the creative teams at Supper, No Hot Ashes, and Cheshire began roughly six weeks before the show, with key technical and production details finalized about a month prior to the event.

Click the button below to discover details of the exciting collaboration, and how our teams successfully achieved this complex activation, in spite of some logistical challenges.

Photos by Preston Saunders, Courtesy of No Hot Ashes.

READ ROCKET CASE STUDY

Industry Insights

How to Rethink

Event Content

Ever feel as if you'd like to engage attendees more fully with the presentation types you include at your conferences and conventions?

This article by futurist and keynote speaker Scott Steinberg offers seven ideas incorporating innovative activities, programs and exercises to present a variety of content. Discover how Scenario-Planning Sessions, Ask-the-Expert Segments, Call-and-Response Programs, Disruptive Thinking Exercises, Rapid-Fire Brainstorming, Entrepreneurial Contests and Speed Mentoring can fire up audiences.

The Top 17 Event Planning Associations and How to Leverage Them

We all know there are a lot of associations available for those looking for professional development in the live events industry, but how to choose from among the top 17 organizations?

Your particular focus within the industry, your level of experience, the benefits you're seeking, the possibility to join a local chapter, and your interest in opportunities for a leadership role are some of the keys to the best choices.

Check out this article by Social Table in CVent for tips in selecting your best options.

In Our Prior Issue

Check out our February issue of the AVator here, where you'll find the following articles:

NYSSBA Video Case Study
Sound Check with Heidi Longton
Which Brand Took Home Gold During the Winter Olympics?
Why Use Kiosks at Trade Show Booths?

Interested in Working with Us?

We're growing, and we're always on the lookout for great AV freelancers, of all experience levels! If you think you have what it takes to be part of the Cheshire AV Team on a freelance basis, Sign Up Here, at the bottom of the page!

Cheshire AV | 60 Pixley Industrial Parkway, Rochester, NY 14624

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