At Cheshire AV, we have always been strong advocates of the power of relationships. The best business partnerships depend on trust, transparency and solid relationships.

In this issue, we share a perfect example. You'll meet Meetings Professional Tawana LaMar of ELL Events, and we'll let her tell the story of how a chance encounter at a trade show demonstrated how important the ripple effect is in relationships and business.

Then, because we've focused on experiential marketing at live events in the past two issues, we thought we'd share the fascinating history of this form of marketing, that starts back in 1893.

If we can assist you on any upcoming events, we're always here to help! Simply give me a call at 585-325-4250, ext. 102 or email Justin@CheshireAV.com.

The Success Principles of ELL Events’ Tawana E. LaMar

Tawana E. LaMar, MBA, founder of ELL Events, has built a standout reputation in the live events industry by helping conference organizers bring their visions to life. A Queens, NY native with degrees from St. John’s University and the University of Maryland, Tawana developed a unique “bookend” approach in which she's involved in the initial planning phase of an event and then comes in at the end to manage all onsite operations. This strategy allows clients to fully experience their own events while she and her team seamlessly manage logistics. Through Tawana's proprietary “Meeting Grid Bible” system, ELL Events delivers clarity, organization and trust across industries nationwide. Grounded in faith, service and connection, Tawana continues to leave a lasting impact on clients, partners and event professionals alike.

Read the full article to discover how one unexpected reunion revealed Tawana's "sprinkle effect" and the powerful difference she makes in the lives and careers of others throughout the industry and beyond.

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From 1893 to Today: The Evolution and

Power of Experiential Marketing

In the last two issues of the AVator, we focused several articles on how experiential marketing is transforming live events — because that’s where some of the most powerful onsite engagement is happening today. You’ve likely heard terms like experiential, immersive and engagement marketing used interchangeably, while “activation” has become one of the industry’s favorite buzzwords.

What may surprise you, however, is that many historians and marketing experts trace the origins of experiential marketing as far back as the 1893 World’s Columbian Exposition in Chicago—widely recognized as the first World’s Fair.

Join us as we follow the evolution of experiential marketing from those early days, through the rise of mobile promotional tours celebrating the end of Prohibition, and into today’s era of highly interactive brand activations. Along the way, we’ll explore why experiential marketing has evolved from a niche tactic into one of the most powerful and fast-growing forces in modern brand engagement.

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Visit Us at ESSAE's Annual Conference & Trade Show

We're proud to support ESSAE's Annual Conference & Trade Show taking place on Thursday, June 18 at the Saratoga Springs City Center & The Saratoga Hilton. With the packed program of education, excitement and networking, plus the dynamic lineup of presenters, it's a sure way to advance your career.

Please be sure to visit us at booth #16 for a chance to win a $250 Amazon Gift Card.

We hope to see you there!

P.S. If you come in a day early, be sure to join the fun at Cocktails & Connections, for which you need to make a separate reservation.

Industry Insights

Site-Selection Essentials for Meeting Planners

If you've ever wished you could streamline your company's process for site selection for upcoming meetings, this guide by NorthStar Meetings Group will prove invaluable. You'll get insights on:

How to define goals, audience and budget before searching for venues.
Why you should prioritize accessibility, flow and a cohesive attendee experience.
Why transparency and attention to detail during contract negotiations are crucial.

Click here to download the guide.

Feeding the Bottom Line: Managing F&B Costs

When it comes to meetings, Food & Beverage choices are almost as important, and often more memorable for attendees, than the networking or educational aspects.

In this article in the Meetings Magazines, Sara Karnish shares insights on managing F&B costs while maximizing impact through strategic decisions. To feed, or not to feed? Pastries or protein for breakfast? Locally sourced, ethnic or original menu? Let great options dictate your choice!

Click here to read article.

In Our Prior Issue

Check out our May issue of the AVator here , where you'll find the following articles:

Cheshire at ACEC
Matt Duelka Blends Experiential and Passion for Technology
Stroll for Strong Kids
Cornhole for Caregivers to Benefit David's Refuge

Interested in Working with Us?

We're growing, and we're always on the lookout for great AV freelancers, of all experience levels! If you think you have what it takes to be part of the Cheshire AV Team on a freelance basis, Sign Up Here, at the bottom of the page!

Cheshire AV | 60 Pixley Industrial Parkway, Rochester, NY 14624

www.Cheshire AV.com / 585.325.4250 x 102