Seeking Permission to Take Risk

Hello Ryder,

Government is risk averse. That is not a shocking statement for this audience and is the general viewpoint of the public. Honestly, I don’t want my government running like a venture capital firm taking giant risks in the hopes of big rewards. A little more “Steady Eddie” does it for me. However, being completely risk averse comes with its own risk, which is something we should contemplate.


If you want innovation in your organization, you need to try new things and create a culture where reasonable risk and reasonable failures are allowed. That sounds scary. But it is simply true. Not all new ideas pan out, and when they don’t in government, there are more than just economic consequences - there is both reputation and political risk, as well. Those risks affect staff and the elected officials they want to best serve, which means risk-taking is a partnership between the agency staff and the elected leaders.


Our TS Talent Solutions group is in the midst of several strategic planning processes with organizations. Many agencies are looking for some form of innovation: deploying AI in the organization, reengineering a permitting process, trying a new outreach strategy, being more aggressive on homelessness policy or authorizing major investments in a new capital project. Each vision has risk, but in asking staff to take the risk, I think it is important for elected leaders to recognize the risks and tell their staff: “It’s OK, take the risk.” Agency staff need to hear elected leaders say it and live up to it. And, if something doesn’t go as planned due to a reasonable mistake, chalk it up as a lesson learned and look to the next innovation.


It’s also important to tell the community that your organization is taking on a bit of risk and why this is justified. That won’t prevent naysayers from saying “I told you so” if something goes wrong, but it certainly is transparent, builds trust and it may even serve to create more enthusiasm for the success of the project.


Take reasonable risk. Do important things. Innovate.


Onward,

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Insights

Social Media News to Know: February 2025

This month's roundup covers:


  1. YouTube expanding its generative AI tools for Shorts creators. 
  2. YouTube adding the option of audio replies to comments.
  3. Google introducing new AI updates to its Performance Max campaigns. 
  4. Instagram testing new comment features to gather more signals for downranking comments.
  5. LinkedIn fine-tuning its ad targeting and attribution tools to help marketers reach the right audiences more effectively.


Read more social media news.

Empowering Local Leaders to Drive CCA Success

Community Choice Aggregators (CCAs) are at the forefront of shaping California’s energy future. They deliver clean energy, empower local communities and bring economic benefits to the communities they serve.


Empowering local leaders is the key to ensuring CCA programs can expand, grow and succeed. 


Learn more in our insights article.

News

Morgan Mock Promoted to Business Analyst


Tripepi Smith is proud to announce the promotion of Morgan Mock to Business Analyst.


Since joining the firm, Morgan has thrived in project management, successfully leading the TS Marketing Team and driving initiatives in content creation, event coordination, social media management and more.

Dive into Morgan's Tripepi Smith experience.

Amy Gallagher Promoted to Business Analyst

Tripepi Smith is pleased to announce the promotion of Amy Gallagher to Business Analyst.


Amy's diverse skillset from photography to press release writing allows her to deliver a wide-range of services for each of her clients at the firm.


Learn more about Amy's Tripepi Smith journey.

Kendall Lowery Promoted to Business Analyst


Tripepi Smith is excited to announce the promotion of Kendall Lowery to Business Analyst.


Kendall is a skilled writer and expert in AP style, which coupled with her attention to detail elevates any client deliverable she contributes to.


Read more about Kendall's role at the firm.

Tripepi Smith Welcomes New Team Members

Meet our new TS Team Members:


Dana Sovinec is a Senior Business Analyst and public affairs and communications expert.


Morgan Teruel is a Business Analyst with a unique blend of creative expertise and technical skills.


Cameron Sullivan is a Junior Business Analyst who excels in crafting clear and effective messages.


Nicole Weber is a Junior Business Analyst with a passion for data-driven storytelling.

More Tripepi Smith News

Client Highlight: City of Paramount

Incorporated in 1957, the City of Paramount serves as the gateway to the Los Angeles metropolis. Renowned for its successful infrastructure transformation, Paramount fosters a business-friendly environment that has fueled a thriving retail and services sector.


Tripepi Smith began working with the City in 2018 and provides social media content creation and monitoring, cable channel content management, website updates and general communications support.



Learn more about the City of Paramount.

Service Spotlight: Video Services

We live in a video-driven era, where storytelling is key to building meaningful connections with your audience and community.


By enlisting the Tripepi Smith video team, you can elevate your agency's image, showcase the personalities of your organization and transform complex information into digestible content for various channels. From State of the City videos to recruitment and marketing content, we've got you covered.

Learn How Tripepi Smith Can Showcase Your Story

Talent On Tap

Director Melanie James is a talented professional with a diverse skill set in graphic design and website creation. She specializes in crafting visually compelling communications that bring her clients' visions to life. Her understanding of web development enables her to create tailored, high-performing websites for the agencies she serves.


Beyond her creative expertise, Melanie is a highly skilled account manager and strategist who delivers projects with speed and precision.


Melanie's clients include the cities of Palmdale, Tracy and Daly City, as well as the Santa Clara County Fire Department, California Association for Local Economic Development and Rowland Water District.

Check out Melanie's interview to hear why she chose to join Tripeipi Smith.

Meet Our Whole Team

About Tripepi Smith

Tripepi Smith provides marketing, technology and public affairs solutions for private companies and public agencies. Whether you're redoing your website, driving an email campaign, shooting a video or launching on Facebook, Tripepi Smith can help.

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Learn more about our company culture and about what drives TeamTS to be leaders in local government communications!


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