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DEVOTION
Maximum Strength
Seek the Lord and his strength; seek his presence continually! – 1 Chronicles 16:11
Don’t you just love some of the claims that commercials make when talking about their product? It seems that to be competitive, companies feel compelled to change things up to draw attention and raise market share. Some claims are weird - do I really care if the can will change colors to tell me if the drink is cold? Wouldn’t I have figured that out by picking it up? Some claims are gross - a new line of cat food with an improved taste (makes you wonder who decided it was better and how much they got paid to do it). Some claims are just untrue – “the chia pet makes a great gift.” You see my point.
Another claim is for medications that are maximum strength. Whether you are suffering from a headache, a sinus infection, the flu, athlete’s foot, or sunburn, nobody wants to settle for less than maximum strength. The marketing director at any business would get fired for telling consumers: “Our product is adequate and we’re okay with that.”
But what is maximum strength? Is the product we’re buying as strong as possible, or as strong as somebody allows it to be? “The most powerful you can buy without a prescription.” That statement alone tells you that you could get more, but to do so, somebody with a greater level of knowledge must oversee it.
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