On behalf of everyone at K&W Tire we wish you a very Happy Holiday season and a peaceful and prosperous New Year. We treasure the relationships we share with our customers. I often think we interact with our dealers, teammates, and vendors so much more than our own relatives. Thank goodness we all get along so well. On a personal note this was a very special year for me. My wife and I went on a once in a lifetime trip, we married off our eldest son, and our youngest son moved back closer to home from Texas. I hope you had a wonderful 2019 too. Thank you for the business you choose to share with K&W Tire. We understand you have many options and I can assure you that your business is especially appreciated by us. Here’s to a special 2020!
A tire made just for us?

Imagine you called the shots at Big Tire Inc. Would you order the development of a 20 series 27” sport truck tire? Nah. Probably not, because you live and sell tires in the Northeast, THE REAL WORLD. Maybe you’d rather have something that’s truly practical. Something that you could sell everyday that would solve people’s problems. What if you had a tire that you could put on customer’s cars, CUVs, and small SUVs that worked a lot better than the typical touring tire in the snow without the expense and hassle of a set of dedicated winter tires, conquered potholed roads and didn’t back down from dirt and gravel? In other words - a tire specifically made for the Northeast. Cooper heard your call for this. Now what to call it? I suggested Endora. Cooper settled on Discoverer EnduraMax and it’s coming early next year. Traction? Yes it’s got a more open tread design that’s packed with sawtooth grooves to grab hold of snow and muck. EnduraMax earned it’s 3 peak mountain snowflake symbol. Bad roads? We got ‘em. Ever drive through Rhode Island? E-Max doesn’t just look the part like some others, it has extra-strength steel belts like Cooper puts in their on/off road tires. Dirt and gravel? Cooper is big on cut and chip resistant compounds that they’ve perfected for LT and commercial truck tires and the E-Max will have it too. It’ll arrive with 29 sizes and when you start buying them like crazy they’ll make more. They’re promising a very quiet ride and a 60,000 mile warranty. See you in February. 
Customer Experience Part Deux

In October we talked about the new ‘word of mouth’ that is driven by The Customer Experience. Customer Experience, also known as CX, is your customers' holistic perception of their experience with your business or brand. CX is the result of every interaction a customer has with your business, from navigating the website to talking to customer service and receiving the product/service they bought from you. I said I’d be passing on articles that I’d been saving on the subject. Next up is an article written by Rick Phillips entitled ‘The devil is in the details - four factors that will enhance the customer experience.’ In the article Phillips speaks of the extremely competitive environment that we all work in. You compete every day, some you win, some you lose, but he says it’s typically something minor that makes the difference. He suggests that you pay attention to the little details and that will give your customers peace of mind. Doing business with a well-run organization makes them feel good. Here’s the key elements that will impact your C: 

1. Convenience. Be easy to do business with.
2. Reliability. Don’t over commit and be sure to follow through. People want to surround themselves with reliable people. 
3. Responsiveness. It’s forgivable to make an error but a poor response to a complaint or request will make someone feel ignored. 
4. Consistency. In business it’s not an option. Let your customers know what they can expect and you’ll build loyalty. 

To read the article just click HERE.
My aching back

I’m not on the payroll nor am I vouching for this gizmo, but if you’re of a certain age it looks like a real back saver. Always amazes me how strong you have to be to jerk tires around. Especially today’s tires. I guess the days of 175/70R13 are gone for good. Maybe if you have these you can get a break on your workman’s comp rates? To see it in action click HERE.
End of year SuperPrize?

Who knew that ‘do-it-yourself custom rebar wheels’ were a thing? Is this part of the ‘SteamPunk’ or ‘Rat Rod’ lifestyle? Well, you figure it out and email me back. Best three captions win Semi-Fabulous K&W SuperPrizes. Make me proud.
Thank you for your continued support!

Jeff Short
VP of Sales