Bryson Broadcasting International Newsletter

Raising Radio and TV Revenues Worldwide! 

15 December, 2025



Greetings from BBI: And Merry Christmas and a wonderful New Year!

Christmas is here! And I had to show off a friend's decorations.


Their Tree!

A Little About Me

Pat Bryson is an internationally known speaker and trainer specializing in training salespeople and managers. She has consulted stations in the United States, Canada, Australia, Europe and Central Asia. Her career has included on air, salesperson, sales manager and general manager. Since opening BBI, she has travelled extensively and has spoken at most major radio conventions on three continents. Pat is the author of two books, "A Roadmap to Success in High Dollar Broadcast Sales" and "Successful Broadcast Sales: Thriving in Change".





Pat has five times been named one of Radio Ink's Most Influential Women in Radio



It's Christmas Time Again

My house is decorated: is yours?

tree 2015


Growing up, Christmas was always a big occasion at my house. It was just the two of us, my mother and me. We never had much, but I didn't realize that as mother brought the magic of the season to me each year. We had a tree, a live one when I was tiny, but switched to an artificial when the good ones came out. Mother crafted hand-made ornaments for each branch. Throughout the year, she worked on these nightly as we watched TV. I still have them.


The tree stood in the living room which wasn't used much in her later years. In fact, it was usually closed up to save on heat. So, after Christmas, she simply covered the tree with a sheet and saved it for the next year. The "unveiling" was similar to other families decorating a tree each year.


One of my best friends from childhood had a family that didn't celebrate Christmas too much, so she came over Christmas day to eat with us and to open gifts. There was always a pile of presents under the tree. That's because if you received a pair of gloves, each glove was in a separate box. And each present had to be opened one by one while everyone oohed and ahhed about it, and then the next person got to open one. All this while the Turkey roasted in the oven.


But as much fun as Christmas day was, it was Christmas Eve that I cherished. Everyone we knew was with family so mother and I were alone. We had dinner, but I can't even remember what that consisted of. It might even have been nibbles around the tree as we sat and looked at it. But after dinner, the fun began. We got in the car and drove around our small town looking at Christmas lights. Sometimes my friend Jan would go with us. There were sections of town where the "rich" people lived who went all out with decorations. We knew them all and drove up and down their neighborhoods. Our main street also put up decorations back then. It was the typical small town with one street lined with businesses. The businesses decorated their windows: city decorations were on the light poles. But at the end of the street was the Catholic Church, and THEY had a life-size manger scene! Each year mother had to stop the car so I could get out and see it close up. It was one of the loveliest things I had ever seen.


We looked at lights until 11:00. Then it was time for midnight service. I grew up in the Lutheran church which is one step away from Catholic (well, maybe two steps as Episcopalian is probably the first step). The Lutheran service was liturgical and was a candlelight service. You received a small candle when you entered. During the sermon you tried not to fall asleep because you certainly didn't want to miss the grand finale! At just before midnight, the acolyte received a light from the altar candles and moved down the aisles lighting the first person's candle who then passed it on down the pew. When all candles were lit, the lights went out and we sang Silent Night. Whatever might have been wrong with the world disappeared for one magical moment. Peace descended on us all. And in the hush that followed when the clock struck midnight bringing in Christmas day, mother would lean over and whisper, "Merry Christmas, Patti."


Seasons have moved on. My mother is gone. My friend Jan was killed in a car accident 6 years ago. The Catholic Church's nativity now has a glass covering around it to prevent vandals. I have witnessed my childhood vanish in time. It exists now only in my memories.


What has not vanished is the love of Christmas that was instilled in me those many years ago. I turn my house into an advertisement for Holiday decorations. Two trees, lights everywhere, garland on every stationary surface, nutcrackers marching up my staircase, and my collection of nativity scenes spread out in every room. During my love affair with Italy, I discovered their Presepi, the wonderful scenes of Napolitano life with the creche located somewhere inside. I now have several of those I have collected.


My Christmas Eve's are different now. My husband and I drive and look at lights after a small meal. This year I will have a guest at Christmas and I am excited to have the company. Their room is decorated with the Christmas quilt my mother made for me along with a few Santas.


I usually spend the midnight hour in front of my fireplace, sipping cinnamon spiced tea and staring at my tree and mantel while Andrea Bocelli and Josh Groban serenade me. And, as the clock strikes midnight, I still hear the whisper of my mother's voice reaching through the ages and saying, "Merry Christmas, Patti".


My thanks and blessings to all of you who have faithfully read these epistles this year. I wish you a wonderful holiday and I know that 2026 will bring you great things.


The Bryson Broadcasting International newsletter will return January 15.


Merry Christmas!

Pat


2026 Is Two Weeks Away!

I'm always interested in how many stations utilize programming consultants, invest in their technical plant, but do not feed their sales staffs. In today's competitive environment, we need to sharpen the skills of everyone on staff, both the new hires and those who have tenure. Our business has changed. Our clients' businesses have changed. We must be better to continue to thrive and to assist our clients in thriving.


Bryson Broadcasting International serves clients in two ways. In addition to in-person market visits, virtual sales training and sales meetings are available for your stations! We will customize the materials to meet your individual needs. Once a month, these sessions will be done live with your staff. The Zoom meeting platform allows for interaction and discussion as we teach the materials.


We also assist in hiring by interviewing and testing applicants to get you the best clay possible.


It's more important than ever for our sales staffs to have great skills. Good skills are no longer good enough. We can raise the skill set of your staff.


To discuss how we may benefit your revenue department, give us a call at 918.810.3068 or email at pat@patbryson.com. Create A+ players in 2026.

Words to Live By ...


 "Wishing you a Christmas Eve filled with joy, peace, and the warmth of family and friends"


Need a Christmas gift that will keep on giving?

What people are saying about this new book:

"Pat has written a sales book that is not only for all times, it is especially good for THESE times-times of disruption, times of change. The final chapters of her book are no less grounded in practicality and real-world experience, but they offer invaluable insights into, as one of her chapters would have it, 'doing business in an AI world.' Buy the book. Make the commitment. Thank me later."

            Jay Mitchell

Editor

Local Radio Newsletter


It's a giving and volunteering time of year!

Pat and Santa at the Tulsa Ballet's Nutcracker Festival. I gave him my list! You guys were on it!

My friends in Dexter, MO are ready for Christmas!

Plava Plumb, one of my friends I talked into volunteering at the festival.

The volunteers warming up for the Nutcracker festival.


We want to help your staff increase revenue!


We at Bryson Broadcasting International are available to help your sales staff achieve its next level of expertise. We customize our programs to meet your needs. As needed, we make use of interpreters and produce sales materials in your language. Our training options include online sessions done live for your staff.


If you would like to discuss your sales training needs, we may be reached at Pat@patbryson.com,


or call us at 918.810.3068. 


For more information about BBI, click here.


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