Hosting a booth for your business is an exciting opportunity to share your products and services and showcase the value it offers to the community.
TIP #6 - Perfect Your Elevator Pitch
What is an elevator pitch?
The Balance
defines it as
a way to share your expertise and credentials quickly and effectively with people who don't know you
. Here are a few tips to create your perfect pitch:
- Make it 30 seconds or less
- It needs to answer what, why, and how for every potential customer
- WHAT – Brief description of your product or service
- WHY – Shares how you can help them or their business
- HOW – What are the next steps to get your product or service
Everyone working the booth should practice the elevator pitch multiple times!
