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Cair Paravel Restores Magic to Family Farm
Tucked just outside of Shenandoah National Park, Cair Paravel Farmstead offers visitors the serenity of Greene County with the adventure of the outdoors. Originally purchased by Madeleine Ledford’s grandparents in 1968 with the vision of restoring the land, Cair Paravel has evolved into a place where nature, imagination, and hospitality meet. Today, it offers unique accommodations and immersive experiences, inviting guests to reconnect with the outdoors and with themselves. For Madi and her husband Grant, the farmstead is more than a business—it’s an invitation to escape and discover a reciprocal relationship with nature.
In 2018, Madi and Grant moved to the farm full time and slowly began taking over operations from her parents. They brought with them a new energy and vision for the land—one that honored its past while charting a different path forward. Rather than scaling up in the traditional sense, they shifted their focus to restoring the property, assessing what truly mattered, and finding a rhythm that worked.
By the time they reached out to CVSBDC, their days were consistently spent putting out fires from inefficient systems and outdated infrastructure. “There were so many failure points,” Madi recalls. “It was unsustainable.” With help from the SBDC, they trimmed operational inefficiencies and restructured their business in a way that gave them back 60% of their time. They now operate with just two full-time employees, enjoy weekends off, and have seen her parents reduce their workload to just 10 hours per week. Along the way, they’ve paid off debt, invested in infrastructure, and remained profitable through it all. “They offered not only some hand-holding, which I needed, but also gave me reasonable steps I could actually take,” she says.
Madi and Grant now feel re-energized and ready to grow with confidence and hope future visitors will embrace the whimsical “spirit of vacation” that Cair Paravel offers. “You’re always going to be able to find something you’ve never seen before—if you’re willing to walk outside your door and escape, there’s no better place.”
"[The SBDC] helped bring the joy back to being an entrepreneur. I’m genuinely excited to be a business owner now.” - Madi Ledford, COO, Cair Paravel
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