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After a longer-than-expected journey, we’re excited to share that the new cases for meat, seafood, cheese, beer, wine, and grab-and-go have officially been installed! With temperatures now stabilized, our team is actively restocking and bringing everything back to life. We sincerely appreciate your patience throughout this process. Projects like this can be disruptive, but they’re an important investment in the future of the co-op, and we’re thrilled to be on the other side, just in time for Earth Day!
Speaking of Earth Day, this is a great time to reflect on how small choices add up. You can make an impact by choosing plant‑based proteins in the Bulk Aisle using our brown bags or your own containers, learning more about Second Chance Composting, or taking part in the town's Williamstown Spring Litter Cleanup Day.
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Board Meeting Invite - This Thursday
Member-Owners are welcome to attend the next virtual meeting on
Thursday, April 16th at 7 PM
To request an invite or connect with the board via email, click here
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Fantastic savings on organic, local products & more!
Items featured are available while supplies last. We apologize for any inconvenience.
WINE DEAL (EVERYONE 21+) : Buy 6 Bottles, Save $5. Valid with ID, In‑store only. No other wine offers apply.
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WILD WEEKLY DEALS - Everyone Saves VALID: Apr 16 - 22, 2026
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ORGANIC
Baby Carrots
SALE $ 1.99 ea.
normally $2.99
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ORGANIC
Romaine Hearts
SALE $ 5.99 ea.
normally $6.99
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ORGANIC
Cara Cara Orange
SALE $ 1.99 / lb.
normally $2.99
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WILD OATS MADE - MURRAY'S
Rotisserie Chickens
SALE $8.49 ea.
normally $9.99
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APPLEGATE
Uncured Pepperoni
SALE $3.99 ea.
normally $5.99
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APPLEGATE
Uncured Turkey Pepperoni
SALE $3.99 ea.
normally $5.99
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WILD OATS MADE
Pizza Dough
SALE 2 for $5
normally $3.50
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Shredded
Mozzarella
SALE $7.49 / lb.
normally $9.99
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Shredded
Parmesan
SALE $8.99 / lb.
normally $11.49
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MUIR GLEN
Organic Pizza Sauce
SALE 2 for $6
normally $3.99
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BIANCO DINAPOLI
Organic Pizza Sauce
SALE 2 for $6
normally $3.99
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SOCO
Sorbets
SALE $6.49 / pint
normally $7.49
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Co+op Deals Flyers Everyone Saves (No membership required!
Two-Sale Tuesday is Apr 28th, 2026 - Tuesday Transition Day to save on both the outgoing & incoming flyers.
View Apr 15 - 28, Flyer - click here
Next Apr 29 - May 19, Flyer
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College Fridays
In-store Every Friday - Aug 29, 2025 - Jun, 2026
Active college students, enjoy 10% off Bulk, Produce, & Grab-n-Go items - Just flash your valid student ID at checkout. No coupons, just good vibes & great eats.
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Congratulations Benny - Coloring Contest Winner!
Benny, our March Compost Critters Coloring Contest winner, stopped by the co-op for his Field Day Organic shopping spree - and his visit was full of creativity, great picks, and big smiles. We captured the whole journey, from his Co+op Explorer banana to his personalized bag of goodies.
Click here for the full story
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Kids Coloring Contests - open to all kids ages 12 & under!
click here to learn more
How to Enter: Swing by the service desk to ask our friendly cashiers for details. Let your creativity shine, then drop off your finished masterpiece in-store by the deadline for a chance to win your own custom shopping bag of $25 worth of Field Day Goodies!
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Co+op Explorer Kids Punch Card
Kids ages 12 & under can sign up FREE at the register to get their very own punch card. Each visit earns a hole punch when they enjoy a free piece of fruit - just show your card at checkout! After 14 visits, they’ll receive a special activity book. Plus, quarterly emails bring even more fun to your inbox.
Click here for details
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EVENTS - Discover What's New!
| | Town Clean Up Day - Local Impact for Earth Day - Join Williamstown’s Spring Litter Cleanup Day is this Saturday, 9–12. All ages welcome. Meet at Field Park or Bloedel Park. Heavy rain cancels - click here to learn more on Facebook | | |
Harvesting Flavor
Bulk Aisle Plant-Based Protein Tips
Celebrate Earth Day by scoop up plant-based proteins from our Bulk Aisle using your own containers (weigh at registers before you fill) or brown bags.
Plant‑Based Cooking Nutrition Talks & Demo series
Join free educational session with expert, Jill Ahlstrand, for beginner‑friendly plant‑based nutrition talks, practical cooking tips, and a live cooking demonstration at the co-op. Learn simple ways to eat more plants, boost energy, and cook meals that fit real life through a five part learning series. (ZOOM's Tues-5:30 PM)
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April 21st 5:30-6:15 pm ZOOM - The Power of Fiber - Why It’s the Unsung Hero of Good Health
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May 5th 5:30-6:15 pm ZOOM - Eating for Energy and Longevity
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May 16th 2-3 PM In-Store - Cooking Demo: Simple Plant-Based Meals You’ll Actually Want to Eat
Sign up in store, email us or click here
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Fogbuster Coffee Works -
Meet & Taste Event
April 24, 11 AM–1 PM
This Berkshire‑based roaster known for its air‑roasted, organic, Fairtrade, and kosher‑certified coffees is looking forward to connecting with you! Taste the bold, clean‑finish blends that we feature daily in our café and learn more about their sustainable roasting process.
| | Learn how to support our mission & contribute to community initiatives, visit our donations page. Thank you! Your generosity changes lives in our community. | |
Every Penny Counts (EPC) is our round-up program that supports local non-profits and helps build a stronger community, one penny at a time at checkout. In an effort to provide increased assistance to those facing food insecurity, we have redirected our EPC program to support local food pantries.
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Apr 2026 - Goodwill Your spare change can make a big impact at checkout this April. When you round up for the Fighting Hunger in the Berkshires Initiative, you help Goodwill Industries of the Berkshires and Southern Vermont, Inc. fund a delivery truck that will bring food directly to local pantries - up to 9,000 pounds per run - helping those in need.
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Our Service Desk Drop-box is now accepting non-perishable food items to help support neighbors facing food insecurity. You'll find the collection box as you enter the co-op, and all donations go directly to trusted local partners.
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Join the co-op community!
Becoming a Member-Owner is more than a membership - it's a commitment to local food, sustainability, and shared values. Enjoy exclusive perks, have a voice in our future, and help shape a thriving food system.
Everyone's welcome to be a part of our family:
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Membership - Ownership Program
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Board Member - Co-op Leaders
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Healthy Food for All - Food Assistance Program
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Co+op Explorers - Kids Program
Join Today
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