PRESS RELEASE:
KNOXVILLE, TENN. In track and field, hydration fuels excellence. That's why Coach O has partnered with Athletes Water®, a performance-driven hydration brand engineered with electrolytes, minerals, and a 9+ pH balance to help athletes perform at their peak.

The partnership, made official in October, marks a new era of collaboration as Athletes Water® redefines athletic hydration, merging performance science, purpose, and innovation to keep athletes competing at their highest level.

Athletes Water® will serve as Coach O's official hydration partner as Coach O expands athlete development initiatives in 2026 and beyond. The company will also collaborate with Coach O Ambassadors and Powered by Coach O programs to ensure every competitor stays fueled, focused, and ready to perform.

Together, Coach O and Athletes Water® are uniting purpose and performance, fueling champions, powering a movement of healthy living, and giving back through their shared commitment to athletic excellence.

What Is Athletes Water:

Athletes Water® is Especially Engineered by Coaches, providing Alkalinity Advantages and Energy-Enhancing Electrolytes for Athletic Excellence. With essential minerals like calcium and magnesium, Athletes Water® delivers ultimate hydration, reduced acidity, and taste that maximizes performance. Made in the USA with quality you can trust.

Athletes Water has previously provided water solutions for track and field meets and athletes at Coach O events across the Southeast.

Athletes Water® continues to power events, programs, and athletes who are committed to greatness. When it comes to performance, Athletes Drink Athletes Water®.

Coach O Quotable

"We are extremely proud to collaborate with Athletes Water over the upcoming season," said Charles Oliver, the founder of Coach O. "We strive to offer the highest quality products for athletes who run in our meets, and Athletes Water is just that. It's not just about hydrating. It's about performing at the highest possible level." 

Athletes Water Quotable

We cannot express the gratitude and excitement we have in partnering with Coach O. Our partnership with Coach O is more than collaboration; it is the beginning of a global movement. Our goal is simple, to have every athlete and every athletically minded person around the world drinking Athletes Water®. Thank you, Coach O, for recognizing the value in our brand and the desire for it to thrive. “Athletes Water® will be the next biggest beverage," said Deneen Whatley, President and COO of Athletes Water®.

About Coach O and Coach O Event Management

Coach O has provided registration, event management and marketing for its North American track and field partners, as well as its international constituents, for 36 years, dating back to its first origins in Knoxville, Tennessee. Charles Oliver, the founder of Coach O and a former NCAA coach, specialized first in athletic bags, team apparel and track and field equipment, before adding registration, event management and promotion. Today, Coach O provides best-in-class solutions across North America for its many track and field partners. For more information, visit coacho.com.