FOR IMMEDIATE RELEASE

(USA) – With a focus on maximizing efficiency across its North American business in 2026, Coach O announces the promotion of Yolanda Freeman as Director of Operations. 

Freeman brings 16 years of operational experience with the organization, where she’s worked cross-functionally across departments and built standard processes that have elevated Coach O. She’s previously served as an administrative assistant and a coordinator for officials across youth and collegiate meets.

“Yolanda is an extremely important member of this organization,” said Charles Oliver, the founder of Coach O. “Her dedication and hyper vigilance toward building efficiencies have elevated our business and taken it to the next level.” 

In her new role, Freeman will manage daily operations, lead athletes and officials registration efforts and oversee customer service.

About Coach O and Coach O Event Management

Coach O has provided registration, event management, and marketing for its North American track and feld partners, as well as its international constituents, for 36 years, dating back to its first origins in Knoxville, Tennessee. Charles Oliver, the founder of Coach O and a former NCAA coach, specialized first in athletic bags, team apparel, and track and feld equipment, before adding registration, event management, and promotion. Today, Coach O provides best-in-class solutions across North America for its many track and feld partners. For more information, visit coacho.com.