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It is because of your support that we have been able to stand the test of time and are allowed to Celebrate our 35th Anniversary. The foundation of all entities of Coach O has been built on relationships within the Industry. I realized at the outset of business that to survive we needed to have the support of people that believed in our vision and passion. However, at the same time we needed to provide a quality product. We are proud of the People, Passion & Products that have helped us to reach our current level of longevity.
Thank you so much for your patronage over the past 35 years and with your continued support we will have an opportunity to promote and lift up various aspects of our sport in the future. The Coach O brand has been able to participate in all levels of our sport and we are excited about what we see in our future.
About Coach O
The old adage “necessity is the mother of invention” fits nicely when describing the history and development of Bags By Coach O, a company deeply rooted in track and field with specialized divisions serving all aspects of the sport and other athletic events.
While strolling through his hometown of Columbus, GA, founder Charles Oliver spotted a bag in a store window and immediately thought of modifying it for track athletes. “I remember seeing kids walking around at track meets carrying their shoes and other gear in their hands,” Oliver remembered. “Developing a customized bag for track athletes seemed so obvious when I thought about it.”
At the time, Oliver was the head track coach at Troy University where he was an all-America, record setting and world class 400 meter competitor in college. He knew both the sport and athletes’ needs. In 1989, that idea became Bags By Coach O, a company specializing in athletic bags, team apparel, and track and field equipment.
Bags By Coach O was only a start. Oliver approached business, a life-long compassion, with the same intensity and focus that he employed as a champion athlete. In 2000, he expanded by opening Coach O Registration, a company specializing in online computerized registration for meets, tournaments, clinics and camps. Eight years later, Oliver combined his experience as an athlete, coach, administrator with his business acumen and launched Coach O Event Management. The division provides turnkey service for conducting, managing and marketing athletic events recognized nationally as “best in class.”
The company’s focus on quality and fulfilling needs paid off. A wide variety of athletes – from grass roots to young stars of tomorrow to Olympians – rely on services provided by Coach O.
Learn more about Coach O
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