Coach O partners with Southwestern Athletic Conference to manage several championships

KNOXVILLE, Tenn. (7/5/16) – Coach O Event Management has partnered with the Southwestern Athletic Conference (SWAC) to manage their cross country, indoor and outdoor track & field championships, the two organizations announced today. 

Coach O Event Management has been operating for more than 10 years under the successful Coach O Enterprise. Each year, the organization conducts dozens of track & field competitions across the country. Events include youth, collegiate, and masters athletes and cover everything from local meets and invitationals to National Championships. Some of the larger 2016 events include the Coach O Coastal Carolina Invitational, Alan Connie Shamrock Invitational, Shorter Invitational, Beach Run Invitational, and the National Christian College Athletic Association (NCCAA) Track & Field Championships.

“We are excited to work with SWAC to provide event management services,” said Coach O Executive Charles Oliver. “Our organization has a wealth of knowledge in the industry and has spent the last 26 years listening to the needs of the athletics community to deliver solutions that improve the track & field experience. Our primary goals are to ensure events run smoothly and athletes, spectators and staff leave our competitions asking for the date and location of the next event. We truly look forward to this opportunity and believe this is the start of a long and prosperous relationship.”

“We could not be more thrilled to partner with Coach O Event Management. Associate Commissioner, Donyale Canada said.  Beyond securing and assigning officials, it was tremendously important to provide a memorable student-athlete experience which requires a commitment and attention to the details relative to the overall management of the event – Coach O Event Management will certainly provide assistance in this area as well”. Said Canada.  

The first event under the partnership will be the 2016 SWAC Cross Country Championships, set to be held October 21 in Choctaw, Miss. The Coach O staff has already begun work to prepare for the event and is currently recruiting officials nationwide. Officials applications are available at  

About Coach O Enterprises
Coach O Enterprises is the “one-stop-shop” for all your track and field needs. Services include online registration, event management and marketing, staff recruitment, event entertainment, track equipment and much more. Visit for company information. 

About SWAC
The Southwestern Athletic Conference (SWAC), established in 1920, is a college athletic conference headquartered in Birmingham, Ala., comprised of historically black universities in the Southern United States. SWAC participates in the NCAA's Division I for its 18 sports and the Football Championship Subdivision (FCS).

Tricia Myers