In the rapidly evolving field of genetics, collaboration is key to unlocking new discoveries and driving innovation. We asked Rachel Hawken, Senior Director of Genetics, to explore the impact and vision behind the Cobb Research initiative (CRI). In this brief interview, we’ll uncover how the program is shaping the future of genetic research, what makes a successful partnership, and what opportunities lie ahead. Read More
| | Cobb Achieves Genetic Progress Through Robust Research and Development Program | | As a global broiler breeding company, Cobb invests a great deal into research and development to improve the performance of our genetics. We carefully design trials aimed at raising birds under controlled conditions to evaluate traits such as growth rate, feed efficiency, egg production, fertility, and overall health. By collecting and analyzing data from these trials, our geneticists can identify superior individuals. Additionally, we conduct trials across different environments to ensure genetic robustness and adaptability, ultimately leading to healthier, more efficient broiler breeders. | | Learn about Cobb's research and development, from internal trials to external partnerships. | | Our Latest Science and Innovation Engagement | | Dr. Jesus Arango delivered a presentation on emerging tech and AI for genetic selection at The Poultry Tech Summit, held in Atlanta, Georgia, November 4 – 5, 2025. Read More | | Dr. William Herring, VP of Research and Development, attended the Poultry Science Association Pacific Rim Conference held October 13–16, 2025, where he delivered a presentation during the symposium focused on meat quality. Read More | | Highlighting Cobb’s Progress Towards Genetic Excellence : Digital Phenotyping. | | Digital phenotyping is the real-time quantification of individual-level traits using data from digital devices. In poultry, this includes monitoring characteristics like growth rate, movement patterns, vocalizations, and health indicators through sensors, cameras, and AI-powered analytics. This approach is revolutionizing the broiler and breeder industry by enhancing performance, strengthening biosecurity, and improving animal health. Learn more about digital phenotyping here. | | |
Cobb Vaccination Guide
First published in 2015, the Cobb Vaccination Guide provides guidance on how to correctly vaccinate flocks. In the new 3rd edition, we’ve added guidance on using gel drop vaccinations in the hatchery and using medicators and proportioners on the farm. Download the 2025 Vaccination Guide here
Cobb Processing Guide
First published in 2016, the Cobb Processing Guide helps producers achieve high quality and high yield in their operations. In the new 3rd edition, we’ve added guidance for using electrical stimulation (ES) to retain meat quality and improve operational efficiency. Additional resources including posters, videos, and articles are also accessible via links in each section. Download the 2025 Processing Guide here
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Enhancing Consistency and Efficiency of Tracking Multiple Individual Broiler Chickens in Group Settings
Funded by the Cobb Research Initiative, researchers at the University of Georgia published their development of a digital phenotyping system aimed at tracking broiler chickens. Digital phenotyping systems use a variety of technology to capture observable and measurable characteristics. Technology including cameras, thermal imaging, scales, and radio frequency tracking devices have been employed in digital phenotyping. The digitally captured characteristics can be converted into data points, which are used to develop models and create base lines.
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