David Fiss, Executive Producer Live Events for Sustainable Brands, said, "Sustainable Brands is excited to partner with suppliers and venues like Cobo who demonstrate a commitment to sustainable practices. Doing so helps our event meet our sustainability goals, educate our attendees, and encourage other suppliers to the meeting and events industry to do the same. A sustainable event is more thoughtful and creates a better participant experience." Mr. Fiss is also a member of the Convention Industry Council's Sustainability Leadership Council.
A number of leading companies and organizations will be supporting the Sustainable Brands event, including Ford, Dow, General Motors, The Erb Institute for Global Sustainable Enterprise at the University of Michigan, the Detroit Metro Convention & Visitors Bureau, BASF, Kellogg's, Fiat/Chrysler Automobiles, thinkstep, Guardian Sustainable Business, NatureBank, and the Detroit Experience Factory.
Claude Molinari, general manager of Cobo Center, added, "We continue to make strides in improving the sustainability of our offerings, including a new kitchen and food court composting program. Getting recertified to the ASTM Green Meeting Standard and hosting SB'17 signals that our efforts are truly world class."
The ASTM certification is the fifth for Cobo Center related to sustainability efforts. In 2012, Cobo became the largest Green Venues Michigan facility. In 2014, Cobo was designated an EcoWorks Sustainable Communities Champion, and in 2015 the Detroit Free Press named Cobo Center a Detroit Green Leader. In 2016, Keep Michigan Beautiful awarded Cobo Center their highest honor, the KMB President's Plaque.