Dear Member,

Please register today to join Coffee with your GAD on Thursday morning.

Please sign up for free webinars below, and see the latest updates from C.A.R.

Glide for Disclosures
Learn the basics of the C.A.R’s new member benefit for managing your transactions and getting your disclosure filled out.

Date: Mar 17, 2021
Time: 2 p.m. - 3 p.m.
The Best Strategy for Minimizing Prospecting and Maximizing Your Listings
Looking to increase your listings this year and have more time in your day? Let’s cut your prospecting time in half with one simple solution that can easily help you find those homeowners that have "reasons" to sell now. Discover how and why using "life events" data is one of the most effective ways to finding and matching you with sellers who are ready to sell now.

Date: Mar 18, 2021
Time: 10 a.m. - 11 a.m.
According to the latest C.A.R. consumer survey, over half of all renters in California think you need at least 20 percent down to purchase a home.

The reality is there are programs available that enable a purchase with a much lower down payment. Our STEPS program provides you with the necessary info on credit scores, financial planning, leveraging down payment resources and options for low- to moderate-income earners to educate your buyers. And we're bringing it to you virtually on April 7, for free!

STEPS To Financing The American Dream
Free CA REALTOR® Virtual Event
April 7, 2021 | 10 AM - Noon (Pacific)

Register now for free and join us to check these items off of your to-do list:

Financial Planning: Understanding Homeowner Needs & Expectations
  • Budget Preparedness
  • Homebuyer Readiness Education
  • FICO/Credit Requirements
  • Documentation Materials That May Be Necessary

Negotiating a Strong Offer
  • Preparing & Presenting Great Offers
  • Minimizing Concern Over Contingencies
  • Risks of Buyer Letters
  • Working With Title & Escrow
  • Red Flags With Appraisal Issues
  • Negotiating Repairs/Credits

Leveraging Down Payment Assistance (DPA)
  • Available 2nd TDs (Zero Interest & Forgiven Loans)
  • Homebuyer Grants & Programs
  • Mortgage Certificate Credits (MCCs)
Message from C.A.R.

During Women’s History Month, the vibe in our community is all about women and men shining a light on, supporting and sharing stories of the women in our lives who have made a positive impact. The WomanUP!® movement began in late 2016 when C.A.R. discovered that of its top 100 revenue-producing firms, only 14 were run by women. WomanUP!®, an initiative of the CALIFORNIA ASSOCIATION OF REALTORS®, exists to support the women's journeys to the very TOP of their careers. Our three-part mission is to identify, develop and connect women in this industry. We identify the tools and strategies you need to make bold moves in real estate. We provide you with resources and events to develop your skills as a leader. We create opportunities to connect with other amazing leaders in the national brokerage community.
According to C.A.R. research, in 2021, 60 percent of REALTORS® are women, yet men dominate the senior leadership positions at most major residential real estate companies.

All evidence points to women continuing to be underrepresented in leadership positions in business overall. This month (and all year long) we are shining a light on women who have blazed the trail and created their own paths in owning and leading successful brokerages. What are their core values, strategies, tactics and best practices? What lessons have they learned along the way? What obstacles have they encountered and how did they overcome them? What advice do they have for other women who are or who would like to be in a brokerage leadership position? 

Here is one woman’s story of building her business from the ground UP…
Broker/Owner of Excellence Realty Evelyn Arnold has been in the business for 50 years. She started as a broker in Compton for 22 years and then moved to Lynwood, where she has been for the last 28 years. When asked about obstacles she encountered along the way, Evelyn shared…

“At the beginning of my career in 1965, there was blatant discrimination. I was working as a cosmetologist at the time. My husband and I purchased investment property and worked with a white broker. 

When I got my license, I went to that broker to see if she would hire me. She didn’t take me on because she thought I might hurt the production of her company. People of color were not accepted. The only thing that I recall is that I didn’t accept it as an obstacle. I didn’t think about it. It happened, but I didn’t let it discourage me. Later, I opened my own office."
Read more about Ms. Evelyn Arnold, see her full interview here and check out all of the amazing leaders on our blog here.

Want to get involved in the WomanUP!® movement? 
  1. Share your leadership story and inspire someone to step UP today! Share your story.
  2. Highlight a woman who has made a difference in your life! Shine a light.
  3. Register for our wisdom series 3/17 at 11 a.m. PT on recruiting and retention. Join four powerhouse leaders as they share how they refocused their programs during the pandemic and how they will level up their recruiting and retention efforts going forward. Register on Zoom.
  4. Join our Facebook Group to read and engage in all of the stories and events above! Join the FB group.
  5. Help us make waves and become a sponsor partner! Sponsor info.