Collaborate, Navigate, Elevate

Mountain climbers would say Sonoma County is in a "col," the space between two peaks, considered an excellent place for navigation. Finding our way to the next peak will take great strategy, innovation, and collaboration. This meeting will provide insights, inspiration and ways to integrate that will help your business elevate to new heights.

Meeting Details:

1:00 - 2:30 p.m. - General Session and Keynote Speaker

Hear from Sonoma County Tourism on its plans for the year ahead to elevate Sonoma County to potential visitors and stakeholders. Andrew Leary, from Leave No Trace, will join us to share updates on the innovative partnership between Leave No Trace, Sonoma County Tourism and Sonoma County Regional Parks. We'll close the general session hearing from Kevin Jorgeson, professional climber and motivational speaker to leave us inspired for the year ahead.

2:45 - 4:30 p.m. - Breakout Sessions

4:30 - 5:30 p.m. - Wine Reception

Registration is $40 per person

More about Kevin Jorgeson, Athlete, Advocate and Speaker

On January 14, 2015, after 19 days of living on the side of the 3,000’ cliff El Capitan in Yosemite, CA, Kevin Jorgeson stood on top of the hardest rock climb ever done. Kevin spent over six years with partner Tommy Caldwell imagining, planning, preparing, and attempting to free climb the Dawn Wall of El Capitan. During their successful 19-day climb, the story became a global inspiration, garnering over 34 billion media impressions – easily one of the largest sports stories of all time.

You can call Kevin a climber, an adventurer, an explorer, or even crazy. But, don’t call him a “daredevil” or “thrill seeker.” He would be the first to tell you that if you’re having an adrenaline rush while 3,000’ in the air, something is going wrong. Rather, the Dawn Wall is about partnership, adventure, optimism, determination, perseverance and the power of dreaming big. As Kevin shared with the world via Twitter just days before completing the climb: “This isn’t about conquering, it’s about realizing a dream.”

More about Andrew Leary, Director of Sustainable Tourism and Partnerships at Leave No Trace

Andrew builds strong partner relationships with tourism and travel professionals, closely working together to achieve long-term goals and objectives where Leave No Trace meets destination stewardship. Adjacent to Leave No Trace, Andrew brings a perspective from his ongoing work in the adventure tourism industry as an expedition ski guide, as well as previous experience in sales within the outdoor industry. Andrew has a MS in Parks, Recreation and Tourism from the University of Utah and a BA in Journalism from the University of Oregon. Fun Fact: Andrew has walked through every time zone on the globe.