Paint the Picture of
Your Business in the Future!
Greetings!

So pleased that my workshop Grow Owner, Grow Business! Increase Economic Clout is being sponsored by Elisa Marquez, City Council Member, City of Hayward. The workshop this Wednesday, December 4, 5:15 - 7:15 p.m. is now FREE, checkout the description. To start learning more about building Economic Clout into your business read the article below.

Use the FREE ticket line to register.

Please help Elisa with her 6th Annual Holiday Gathering:

6 - 8 pm, Friday, December 6,
Los Compadres, 944 C Street, Hayward, CA 94541
Enjoy Mexican Hot Chocolate and Pan Dulce and fun with Arts and Crafts

Donate unwrapped toys, gift cards or nonperishable food items (beans, rice, tuna, etc.) for donations to local nonprofits.

Title: Grow Owner, Grow Business! Increase Economic Clout!

Date: Wednesday, December 4, 2019
Time: 5:15 - 7:15 PM
Location: Hayward Public Library, Hayward, CA
Transportation: Two blocks from Hayward Downtown BART station, AC Transit
Free Parking: Next to Library
Beverages and light snacks
Cost: FREE

Overview:    Owners and entrepreneurs are dealing with rising costs for labor, inventory, technology and uncertain external conditions. Practice connecting short-term plans to longer-term visionary thinking.

  • Elevate your leadership capabilities through change
  • Find or invent more ways to increase the value of your business 
  • Begin to use meaningful indicators to evaluate success
Building Economic Clout
In these uncertain times are you struggling to plan for 2020 and beyond? Do your action plans keep shifting?

Plan and act increase to economic clout of your business. There are three elements to building economic clout that have been used for economic development purposes:

  • Revenue
  • Jobs
  • Profit 

I suggest business owners also increase long-term business value . Aiming for a long-term goal helps you work through fluctuations in the economy, your industry, technology and society to an end goal.

Get started by imagining and writing down what you want the four elements of economic clout to look like at the end of 2022. Create two or three key action items to aim for each goal. Getting specific descriptions of your thoughts for success out of your head and on to paper gets you closer to producing results.

It takes time and commitment of resources to build lifetime or multi-generational wealth into a business. If more businesses aim for long-term value it contributes to family and community well-being and narrowing the wealth gap. 

It is satisfying to see my clients be able to retire and help their children in achieving home ownership and creating more future value. Long-term planning and action enables more owners to expand activities and fulfill greater missions.
Happy Holiday Season to Everyone!

Darlene Crane
Chief Value Creator
The CraneWorks is a business performance and growth services company.
© 2019, Darlene Crane all rights to copy and original images reserved