Collision Care News
Know your repair rights
June:July 2016
Did You Know?

The email address you provide in your micro-site is where customers' requests for appointments will be sent?
So, make sure it is valid and the recipient is aware.
You can also now add additional email addresses, as a backup, to make sure customers are not waiting for a response if someone is on vacation or no longer with the company.
Login to , click on the "Marketing Tools" tab and then "Micro Websites" sub-tab. Scroll down to "Shop Information" and update your information.
Ford National 
Body Shop Network

Dealer Business Improvement Key Performance Indicator (KPI) reports for May are available at

Not enrolled in the Ford National Body Shop Program? Click here for program benefits and enrollment information. 

Ford Recognized
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Assured Performance's OEM Certified Collision Care Provider Conference Held in Nashville

Ford, Nissan, FCA and Assured Performance joined together to host a content-filled conference to a sold-out crowd of certified repairers representing over 620 repair locations and nearly $3 billion in annual revenue. Click  here to read the highlights.
New Ford Campaign Focuses on Engineering Perspective

Ford has created a new series of YouTube videos, collectively entitled Why The Right Parts Matter, featuring top Ford engineers in their areas of expertise, highlighting the different reasons why it's important to buy original Ford parts while also providing an insight into vehicle repairs from an engineering perspective.

The president of the Vermont Auto Body Association sent a  letter  to CAPA stating they performed hardness tests on CAPA's High-Strength Steel parts and received a 100% failure rate.   CAPA responded to the letter, noting some of the parts in question have been decertified. Those parts had originally met their tensile and yield strength tests but when re-tested some time later, "no longer did so."  Click here to read CAPA's response to the parts hardness issues.  
OEM Certification Symposium at NACE

Assured Performance will be holding an OEM Certification Symposium August 10-11, 2016 in conjunction with NACE in Anaheim, CA.
All Assured Performance OEM participating partners will reveal the key elements of their Certification-Recognition programs and illustrate to you how to leverage various customer referral programs (CRP).
During this exclusive event, you will learn how to maximize your return on investment (ROI), leverage OEM Certification credentials and exponentially increase the value of your business.
Due to high demand, the registration deadline has been extended to Friday, July 15, 2016 at 5PM PDT.   Click  here  to visit the event page and register.
To view and get more information on other OEMs participating in the Assured Performance Certification-Recognition program, click here