eNEWSLETTER - September 2018
" an industry-recognized newsletter "

Colorado Agritourism Association Event Calendar
We have posted over 50 upcoming local, regional, and statewide events on the CAA web calendar and we also post informational and educational events for agritourism operators in the members only section. Be sure to login periodically and see what is happening. For the general calendar CLICK HERE

Also, here's a list of upcoming events in August, September and October:

September 13-16 Colorado Mountain Winefest , Palisade

September 17-18 Colorado Restaurant Show , Denver

September 20-21 CSU Ag Innovation Summit , Fort Collins

September 22 CSU Ag Day , Fort Collins

September 24-26 Women in Agribusiness Summit, Denver

September 27-30 Mountain Harvest Festival , Paonia

October 5-7 AppleFest, Cedaredge

October 13 Boggsville Days , Las Animas

October (TBD) Arapahoe County Fall Festival , Centennial

October 27 Hard Cider Festival, Panonia

November 8 Colorado Uncorked , History Colorado Center
Colorado Proud Newsletter September 2018

News & Events

  Colorado Native Celebrates Colorado Proud Month - AC Golden Brewing Company  has developed a great Colorado Proud Month television ad featuring Governor John Hickenlooper. We’ll be posting the  video  on the Colorado Proud  Facebook  page. Feel free to share or post the video on your Facebook page to celebrated Colorado’s 142nd birthday on August 1.
Colorado Proud TV Ads - Colorado Proud is promoting local products on television ads, airing on CBS 4-Denver through September. Watch the new ad here ! You may see some familiar faces.
Tell Your Story - I’d like to keep a file of potential story ideas to promote Colorado Proud companies.  Click here  to download and complete a short form. Please e-mail the completed form, along with any photos or videos, to . I’ll also use this information to share with buyers when they contact us.
What’s New?   If you have news to share in the newsletter and on the  Colorado Proud Facebook page , contact  Wendy  at (303) 869-9174.  
Call for Fall Field Guide Itineraries

With the change of seasons upon us, the CTO invites partners from all over to state to provide fall-focused itineraries for the  Colorado Field Guide . The Field Guide is seeing phenomenal traffic on, and these seasonal itineraries are a great way to get travelers — especially our own residents — to explore lesser-traveled destinations or explore a destination during an off-peak time of year.

The itineraries should follow the CTO’s tried-and-true 3-3-1 strategy for itinerary building: Each day should feature three fun places to eat, three engaging things to do and one great place to stay, and the trip overall should create an experience that lifts up lesser-known or less-visited attractions in a compelling way.

For example, rather than schedule an itinerary that includes a stop at a state park that typically sees plenty of visitors in the fall, send visitors to a lesser-known park or locations. Another example: If you have a cultural arts district that could use more visitor love, propose an itinerary that combines a fun way to experience your arts district with other fun activities.

Feel free to theme and name your itineraries in ways that you think will be inspirational. You know your destinations better than anyone, including the hidden gems and corners of your region that need the most love.

The Field Guide was inspired by  Colorado Tourism Roadmap  research showing that the people most likely to explore our state’s less-traveled destinations or off-peak seasons are Coloradans and residents of our border states. With so many new Coloradans moving into our state in recent years, we believe there is a big opportunity to drive traveler spending statewide by inviting them to explore their new home. And of course, since the Field Guide is posted prominently on, these itineraries will be available not only to our nearby travelers, but to long-haul domestic and international travelers as well.

If you have any questions, please contact Kaiti Jacobson, manager of industry partnerships, at
New Study Shows Coloradans Top the Nation in Taking Advantage of Vacation Days

Colorado leads the country in using earned vacation days, according to new research from Project: Time Off, an initiative created by the U.S. Travel Association to promote wellness and work benefits of taking time away from the workplace.

Colorado Love Debuts

The first-ever fall edition of Love, Colorado is on its way to the mailboxes of more than 175,000 in-state and out-of-state subscribers. The new seasonal travel guide — a hybrid of the former Alive and Roots magazines — features inspiration for both well-known urban and beyond-the-ordinary rural experiences. Love, Colorado will be published three times a year — in February for spring/summer planners, in July for our fall audience and in October for the snow seekers.  

Legislative Talking Points from TIAC for Fall 2018

Colorado ranks among the top six aspirational state destinations for U.S. visitors in 2018, just after California, Florida, New York, Hawaii, and Arizona. (TravelZoo) To continue building our state’s competitive advantage and target high-value travelers who generate strong economic returns, Colorado requires resources to address media costs that rise 3% to 5% annually and support the promotion of visitor experiences in all four corners of our state.

Hi everyone,

Exciting news! History Colorado announced this morning that the CTO's request for a $141,293 grant to develop a new microsite promoting travel along Colorado's 26 National Scenic and Historic Byways has been fully funded. Our project, submitted April 1, was among 24 proposals selected for a collective $3.98 million in grants.
Kudos go to our dynamic Destination Development team -- Jill Corbin and Elizabeth O'Rear -- for crafting this winning proposal. Their thick application incorporated support from a broad range of partners, including CDOT, Colorado Parks and Wildlife, DOLA, History Colorado, U.S. Forest Service, U.S. Bureau of Land Management, the National Park Service, and the Scenic Byways Commission, on which Jill serves as a gubernatorial appointee. A special thank you goes to Rep. Barbara McLachlan for sharing a letter of support as well.
As you may know, Colorado has more nationally designated byways than any other state in the U.S. (for good reason!), but these assets have been under-promoted for the past few years with the disappearance of federal highway funds to promote these treasures. CTO will be matching these dollars with $47,098, for a total project cost of $188,390.
Jill and Elizabeth will be working with our Miles team to develop video, photographic and other content to create an inspiring online experience for travelers that can be fully integrated into our marketing effort, with especially great opportunities for social and influencer marketing.
I hope you'll join me in congratulating Jill and Elizabeth on this fine accomplishment -- on top of a banner year that saw creation of the Colorado Rural Academy For Tourism (CRAFT). Hats off!
Cathy Ritter
Gov Con 2018 Registration

Don't miss the chance to secure the lowest rate possible for the annual  Colorado Governor’s Tourism Conference , Monday, Oct. 29, to Wednesday, Oct. 31, 2018. Gov Con 2018 will be at the beautiful Hotel Talisa in Vail. Be sure to  book your hotel room soon , and take advantage of the special Gov Con hotel rate, starting at $159 per night.

Greetings Friends!

Registration is now open for 100 seats at  T.H.E. Trail Summit , happening October 10-12, 2018 in Fruita, Colorado. Hosted by  Over the Edge Sports  and the  City of Fruita ; T.H.E. Trail Summit is three days of working sessions to address trails-based economic development. We aim to host the most relevant conversationS in mountain biking today and help attendees explore options, clarify intentions, navigate process and realize their vision for their destination.

Who is invited to participate?   Community Leaders, Local, Land Managers, Regional and State Governments, Trail Designers and Builders, Tourism Professionals, Community Stakeholders, Project Managers and Leaders, Trail/Recreation Volunteers, Advocacy Representatives, and individuals that are committed to trail projects.

To get more information and find out which speakers will be there, click here .
Colorado Agriculture Facts...
Source: Colorado Department of Agriculture in collaboration with Colorado State University. For more information CLICK HERE

Friendly Reminders
Section below has important information from previous CAA Newsletters:
HB 14-1280 Liability Warning Signs
Get ready for your visitors by properly displaying your liability warning signs. Aluminum liability warning signs can be ordered from the Colorado Agritourism Association.    CLICK HERE to download the order form.. Or you can email or call Courtney Frazier at 303-305-3728. The member rate is $60 per sign plus shipping and handling and tax, the nonmember rate is $100 per sign plus shipping and handling and tax.
Useful Resources
This is a list of resources for agritourism providers regardless of where you are located. Eventually this listing will be moved to the members-only portion of the website. Listing a program or item does not imply CAA endorsement.

Handwashing Reminder Signs  Click Here
Six Steps from Farming to Agritourism  Click Here
Marketing Regional Farms and Wineries  Click Here
Agritourism Safety     Click Here
Colorado Proud (Colorado Dept Ag)   Click Here
Colorado Tourism Office Public Relations   Click Here
School Tours Planning Tool for Producers Click Here
Worldwide Farm-Stay Adventures Click Here
Become a CAA Member Today!

The CAA offers many benefits for the members of the community. These benefits include, but are not limited to:
~Annual conference with highly sought after keynote speakers
~Marketing on our consumer facing website
~Informational monthly eNewsletters
~Education Programs
~Website Listing
~Legislative Tracking
~Liability Signage
~Event Calendar
~Networking & Information Sharing
~COMING SOON~: Discounted insurance & liability waver services offered exclusively to CAA members.

Help Us Grow!
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Submit your NEWS...
  The eNewsletter is published monthly on or about the 15th of the month. The deadline for news submittals is the last day of the previous month. If you have agritourism news or events, send to Kerik Stack at
Unfortunately not every submittal can be included but we will make every effort to keep our members informed and we need your help to do it!
Thanks to our Supporters
Special thanks to the Colorado Tourism Office for their generous financial support of the Colorado Agritourism Association and agritourism activities throughout the 7 travel regions of Colorado.

Visit the CTO website at:
Meet Us
Board of Directors 2018

Dori DeJong, Platte River Fort, President
Courtney Frazier, Colorado Dude and Guest Ranch Association, Vice President
Gary May, May Farms, Past President & Current Board Member


Courtney Frazier, Interim Director and your Vice President // 303.305.3728

Kerik Stack, CAA Office Coordinator // 720.755.0457

P.O. Box #312 Parker, Colorado 80134