Internet presence is all about improving the way your business engages with its customers online. To attract customers into your brick and mortar store, you need to use two different types of Internet marketing campaigns.
First, you need a search engine marketing (SEM) campaign
, aimed at people actively searching for products online.
Second, you need a social media marketing (SMM) campaign
, to find people who share the demographics and behavior of your target audience.
As your aim is to increase foot traffic into your store, all your campaigns should be hyper-local, offering specials and discounts available only to those who find the deals online.
to learn more about SEM, SMM & how to improve your internet presence.