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Welcome to all my new subscribers and my 5000 loyal readers who have been with me for the past 20 years.

Commit or Coast – it's your call.

Hello Carole Ann,


You know, between you and me I think Darwin failed to spot the missing link in evolution.


If he had studied teenagers he would've discovered that they are adaptable species that have been designed to annoy and bother us since their creation in the 1950s (Elvis unleashed them) and have done a sterling job ever since.


Operating in that no-mum's land hovering between childhood and adulthood they've yet to set their anchor in life and float blissfully in the land of irresponsibility.


Even asking them if they want a cup of tea and you'll get a “maybe”, “possibly” or the shrugged “OK?” as if committing to a choice of beverage means you've signed a bit of your soul to Beelzebub.


Drifting isn’t a strategy


The bad news is some of us don't grow out of it. 


Clients who say they “just drifted” into what they are doing and who can't find their “thing” in life are waiting for their life purpose to come and grab them by the lapels, knuckle rub their heads and sign them up.


If you are waiting for your passion to come and claim you or for it to drift past like a sushi-conveyor dish for you to grab and clutch to your heart with an “at last!” gasp – here’s the bad news.


Sorry but it's not going to happen and here's the why.

Leaving the Door Open on Life


What you are seeking outside yourself actually lies within but you have fear and doubt on loud speaker.


You have within you, right now, everything you need to have a life you love, the success you desire and the love you need. Annoying when coaches say this, isn’t it? But it’s true.


The real crux is you want it easy, you want guarantees and you're scared to take a risk.  


Try on instead no more waiting, no more “maybes” no more “yes, no” hesitations but beautiful, clear minded, rocket fuel determination and glee.


No more procrastinating, no more searching in despair, no more negatively comparing yourself to others and getting hooked up on perfectionism.


How to Grab Your Destiny Like a Boss


  • Give 100% to what you have to do today. Stop moaning, resisting and coasting. Whatever you are doing for a living (no matter how grim) do it with 100% intention, throw yourself into it and master it.
  • Put your heart and soul into everything you do. How you dress, your home, your friendships and relationships and all your actions. Own it.
  • Energy follows intention. Have an intention for your day.
  • Live in the now. It's the most powerful place to be and you will never have this time again. Make it meaningful.
  • Take risks. Successful people take risks, develop their resilience and have a go at life without guarantees. You can too.
  • Stop worrying about what people think. That's none of your business. Be concerned instead with what you think, want to do and want to be. 
  • Want to be a writer, business owner, dancer or creative side hustler - stop thinking and do it. Show up. Repeat, repeat, repeat. 
  • Don't delay, put off or wait until tomorrow. There is never a right time. What one step can you do today?
  • Action is everything. Nothing will feel just right or perfect but at least investigate with curiosity.
  • Excuses aren't a life plan.
  • Allow your dreams as much credence and importance as your fears.
  • Dare to have a go.
  • First step done right here for you – mail me for a free, no strings chat.

Pure Coaching Academy

Tomorrow sees the start of Pure Coaching Academy Spring 2025 term. Imagine the daunted but excited students getting set for a whole new life and career ahead of them. In just 8 weeks their worlds will change forever. I envy them. Because I know how thrilling the next 2 months will be.

Once you are in the possession of life coaching tools, life is never the same again. Over 250 coaches have trained at the Pure Coaching Academy in our unique experiential way and this year we go international with a launch in both Milan and Brighton.


Here’s what we do.


If you are coaching curious book a chat with me now for all questions answered.



Carole Ann Rice

Life Coach, Author, Columnist

The Real Coaching Co

T: 020 8566 2862

M: 07726 860 014


Visit my Website

About Carole Ann Rice


Carole Ann is an award winning journalist, media consultant and high profile coach, with over 20 years' coaching experience with private clients and major organisations such as the London School of Economics and Play England.


She co-wrote Start Your Dream Business and Find Your Dream Job which are available from Amazon.


She is the winner of 'Best Coach' in the Best Business Women's Awards 2017.


She is also MD of the Pure Coaching Academy which is an accredited (IIC&M) 8 week life coach training course where she trains people to become world class coaches. It includes an inclusive coaching manual which is the handbook of any new life coach when starting out.

As her website boldly states "not just another life coach".


Carole Ann Rice | Real Coaching Co | Pure Coaching Academy 


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