Castle Connect Banner
We’re weeks away from the 2020 Presidential Election, and if there was any doubt, the presidential debate made it crystal clear: our country is undeniably divided.
Sandy Lish Interviewed by University Business
This division increases the awareness and scrutiny of the language we use. What you say—and how you say it—reflects on your leadership and organization. Internal and external stakeholders want to know what companies and their leadership stand for. Do you address politics and lightning-rod subjects? If so, how? It’s important that C-suite, communications and human resources align to strike the appropriate balance for their company’s unique culture and mission.

There are no easy answers. Sandy recently sat down (virtually, of course) with University Business to discuss all things crisis, including her 10 tips on how to communicate well during a crisis. The article focused on higher ed, but the same principles apply across industries—and are especially relevant during this chaotic election season.
We’re proud to amplify our clients’ voices and perspectives across local, regional and national media platforms.
Bloomberg Businessweek Logo
GradGuard, the only tuition insurance provider in the country covering medical withdrawals due to COVID-19, was featured in more than 50 media outlets including Bloomberg BusinessWeek’s Tuition Insurance Sounds Great, Unless It Doesn’t Cover Covid-19, WCVB Boston and Politico.
The Boston Globe Logo
Imari Paris Jeffries, executive director, King Boston, co-authored the Boston Globe op-ed Mass. has an opportunity to lead way on police reform with Segun Idowu, Black Economic Council of Massachusetts and Rahsaan Hall, American Civil Liberties Union of Massachusetts.
Boston Business Journal Logo
The Commonwealth Institute's op-ed Four CEOs: Close the gender leadership gap, by Joanne Hilferty, president and CEO, Morgan Memorial Goodwill; David Long, chairman, president and CEO, Liberty Mutual; Corey Thomas, chairman and CEO, Rapid7; and Tracey Zhen, president, Zipcar, ran in the BBJ.
New England Cable News Logo
Registered dietitian Sarah Andrus, Newton-Wellesley Hospital, breaks down today’s Popular Diets and Eating Trends in the sixth segment of her ongoing NECN nutrition and health series.
For more perspectives on a number of topics, including racial equity, social justice and inclusion from King Boston, Boston Arts Academy Foundation and Darryl’s Corner Bar and Kitchen and feel-good stories about Papa Gino’s and D’Angelo Grilled Sandwiches, go to our full list of client media coverage.
Since the pandemic tipped the world of events on its axis, we’ve been nonstop rebooking, reinventing and pivoting events to virtual experiences—from annual meetings and fundraisers to large scale multi-day conferences and tradeshows. We’ve already kicked off a very busy fall season.
October November 2020 Calendar Pages
We just wrapped The Commonwealth Institute inaugural Extraordinary Women Advancing Healthcare Awards; Greater Boston Food Bank 2020 Hunger to Health Summit; and the Center for Women & Enterprise CWE 2020 Women Business Leaders Conference featuring The Women of Color Business Summit.

October 28, St. Francis House All The Way Home Virtual Gala; November 6, The Commonwealth Institute Top 100 Women-Led Businesses Event; November 12, Joe Andruzzi Foundation Annual Fundraising Gala: Sofa Soirée; November 13, UMASS Boston Center for Collaborative Leadership Building a Better Boston, Envisioning Equity: A Multi-Stakeholder Perspective.
Race, Art & Hope: A Conversation Promo
Sandy is moderating The Boston Arts Academy Foundation Zoom webinar Race, Art & Hope: A Conversation on October 13. This frank discussion will address racism and social inequality, how we can confront these challenges, and the role of art as a catalyst for change and hope. Sandy is excited to dig into the topic with business leaders Lee Pelton, president, Emerson College and Chair, Boston Arts Academy (BAA) Foundation Board; Jeff Rosica, president and CEO, Avid Technologies and BAA Foundation Board member; and Valerie Becker-Nogueira, marketing consultant for artists and entrepreneurs and Chair, BAA Alumni Board and Network. Read panelist bios and register.
We continue to expand our footprint in the Southeast from our Atlanta office where we’ve managed communications challenges and opportunities around COVID-19 reopening plans, organizational restructuring initiatives, social media incidents, and racial equity and social justice issues for education, technology, real estate, professional services, and corporate clients in Alabama, Colorado, Florida, Georgia, Kentucky, North Carolina, South Carolina and Virginia.
Keri McIntosh Northstar Meetings Webinar Promo
Castle SVP Keri McIntosh presented at Northstar Meetings Group's Wild and Wonderful Sponsorship Ideas for Virtual and Live Events. To learn more about how to create value for event sponsors in a virtual setting, check out the on-demand video of the webcast.

Castle’s Diversity, Equity and Inclusion team partnered with our Public Relations Global Network Dallas partner, Three Box Strategic Communications, to meet each month to discuss action steps, learnings and vision around racial equity and social justice within our firms and cities.
PRGN World Map 50 Affiliate Agencies
Castle and Three Box will also present at the PRGN Fall Conference to provide a model for our 50+ member firms. What is PRGN? We’re a connected network of hand-selected public relations firms servicing key markets around the world. PRGN agencies offer the “boots-on-the-ground” savvy of a local PR agency, yet on a global scale.
follow us
You're receiving this email because of your relationship with The Castle Group. To ensure that you continue to receive our emails, please add to your address book today. You may unsubscribe if you no longer wish to receive our emails. We hope you won't want to! If you were redirected to our latest newsletter via our website and like what you see, join our mailing list.
The Castle Group 2020 Issue 03