How do we rebuild trust in vaccines and public health—and why aren’t facts alone enough? In this episode, hosts Rebecca Alvania, PhD, MA, MPH, and Robert H. Hopkins, Jr., MD, talk with infectious disease expert William Schaffner, MD, about vaccine confidence, public trust, and the growing impact of misinformation. Drawing on decades of experience, Schaffner explains why effective science communication must reach hearts as well as minds to change behavior. The conversation explores vaccine hesitancy, social media’s role in shaping beliefs, the importance of listening to patients, and why public health education must start early. A thoughtful discussion for clinicians, public health professionals, and anyone concerned about the future of prevention. |