Anyone who promises a “blueprint” for managing a crisis today is, frankly, lying. Blueprints might have worked in the 24/7 news cycle of the 1990s and early 2000s, but in today’s 1440 news cycle—when every minute of each day counts—the flames of crisis fires rage too quickly for the old ways of thinking.
In his over twenty year–career leading crisis communications for governments and organizations across the globe, Dallas Lawrence has seen it all. Lawrence has helped manage crisis responses for nuclear disasters, celebrity scandals, the Boston Marathon bombing, the collapse of Wall Street, the Boy Scout sexual assault crisis, data breaches, numerous high profile litigation efforts, cancel culture, and more. In this session the author will introduce several of his key principles for effectively managing reputations and will share his perspective on how legal and communications must partner more effectively to ensure victory not just in the court of law, but in the court of public opinion.
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