Communication is Key!

Bryson Broadcasting International Newsletter

Raising Radio and TV Revenues Worldwide!

1 April, 2026

Greetings from BBI: Let's make 2026 the best year ever by having A+ salespeople on our teams!

What Clients Are Saying About BBI:

"Hi Pat: Thanks as always for your update. I look forward to them landing in my inbox and find them informative and engaging. Congratulations on the new book also. I must add it to my list, if it's as beneficial as "A Roadmap To Success In High Dollar Broadcast Sales", I'll be passing around my team also."

Owen Harney

Media Advertising Sales Director

Dublin's FM 104 and Q102

A Little About Me

Pat Bryson is an internationally known speaker and trainer specializing in training salespeople and managers. She has consulted stations in the United States, Canada, Australia, Europe and Central Asia. Her career has included on air, salesperson, sales manager and general manager. Since opening BBI, she has travelled extensively and has spoken at most major radio conventions on three continents. Pat is the author of two books, "A Roadmap to Success in High Dollar Broadcast Sales" and "Successful Broadcast Sales: Thriving in Change".

Pat has five times been named one of Radio Ink's Most Influential Women in Radio

Communication is key!

And using email doesn't always help!

Email today is an integral part of our daily communication with both co-workers and clients. Sometimes we fire off an email in haste and regret later what was contained in it. Sometimes we send emails to people who never check their emails. We should always ask our clients and co-workers what their favorite method of communicating might be. It might be texts: it might be phone calls: it might be seeing your smiling face in person. What ever the selected virtual method, it will never take the place of face-to-face communication.

Today let's review our email skills and etiquette.

Don't use an email to "let off steam". Save your anger or criticism for face-to-face meetings. Take a break, calm down and wait a few minutes. Strategic delays will help you to preserve relationships.
Set a five or ten minute "don't send rule" for most of your email. Save them to your drafts. You'd be amazed how looking at your email again after a slight delay will allow you to correct a poorly written message.
Always use spell check. Typos make you seem careless or ignorant. And remember spell check will not always catch things like the misuse of "too", "to" and "two". You need to be vigilant about grammar.
It's fine to use some humor in your messages, but frequent chain jokes or pictures will give the impression that you have nothing to do. Be careful with "emoticons" as well.
Be considerate, polite and brief in all messaging.
Dnt ovr abbrvt.
Don't over use alert levels.
Use CC with restraint.
When sending an email to a long recipient list, code as a group address for brevity and privacy.
Check the address to make sure you are not sending to the wrong person. That can be embarrassing!
ALL CAPS IS FOR SHOUTING!

Happy Selling and happy communicating!

How's second quarter looking for you?

I'm always interested in how many stations utilize programming consultants, invest in their technical plant, but do not feed their sales staffs. In today's competitive environment, we need to sharpen the skills of everyone on staff, both the new hires and those who have tenure. Our business has changed. Our clients' businesses have changed. We must be better to continue to thrive and to assist our clients in thriving.

Bryson Broadcasting International serves clients in two ways. In addition to in-person market visits, virtual sales training and sales meetings are available for your stations! We will customize the materials to meet your individual needs. Once a month, these sessions will be done live with your staff. The Zoom meeting platform allows for interaction and discussion as we teach the materials.

We also assist in hiring by interviewing and testing applicants to get you the best clay possible.

It's more important than ever for our sales staffs to have great skills. Good skills are no longer good enough. We can raise the skill set of your staff.

To discuss how we may benefit your revenue department, give us a call at 918.810.3068 or email at pat@patbryson.com. Create A+ players in 2026.

Words to Live By ...

“Every email is a chance to strengthen or strain a relationship — choose wisely.”

Add this to your library!

What people are saying about this new book:

"Pat has written a sales book that is not only for all times, it is especially good for THESE times-times of disruption, times of change. The final chapters of her book are no less grounded in practicality and real-world experience, but they offer invaluable insights into, as one of her chapters would have it, 'doing business in an AI world.' Buy the book. Make the commitment. Thank me later."

Jay Mitchell

Editor

Local Radio Newsletter

Buy It Now

Training week In Stroudsburg, PA

We practice what we preach!

New concepts: Lots to do!

We want to help your staff increase revenue!

We at Bryson Broadcasting International are available to help your sales staff achieve its next level of expertise. We customize our programs to meet your needs. As needed, we make use of interpreters and produce sales materials in your language. Our training options include online sessions done live for your staff.

If you would like to discuss your sales training needs, we may be reached at Pat@patbryson.com,

or call us at 918.810.3068.

For more information about BBI, click here.

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