VISIT JACKSON SPOTLIGHT
Sales Department Education & New Business Highlights

May-July was a very busy quarter for the sales department. From out-of-state sales calls, face-to-face meetings with international travel companies to hosting German travel professionals during the DER Touristik FAM, each one of those opportunities set Visit Jackson up for a multitude of potential international group tours and regional conferences.

Jennifer Byrd, Convention Sales Manager, conducted almost two-dozen sales appointments in the Memphis, TN area, June 18-20, 2019. Jennifer focuses on several different markets including sports, equine, associations and corporations. Her trip to Memphis was focused on making new connections within the Associations market.

Shun Hatten, VP of Sales, attended the IPW International Marketplace along with representatives from Visit Mississippi in Anaheim, CA. U.S. Travel Association’s IPW is the leading international inbound travel trade show, driving $5.5 billion in future travel to the United States. It is a national showcase of America, where U.S. travel exhibitors connect with travel buyers and media from more than 70 countries to promote their product, negotiate future business and build relationships. IPW secures America’s position as a foremost global travel destination by increasing international visitation and showing the world the best of what the U.S. has to offer. The Mississippi team had an opportunity to meet with 45 international travel industry companies.

Over a 48-hour period in June, Hatton also had the important task of showcasing the “City with Soul” during the DER Touristik Familiarization (FAM) Tour. The DER Touristik Group is a leading company in the travel and tourism industry. Every year, 9.9 million guests travel with the tour operators of the DER Touristik Group. The FAM in Jackson consisted of 14 travel professionals from the German based group. They had an opportunity to tour area museums, eat at several local restaurants and stay overnight at one of Jackson’s amazing hotels.