Bridge Photo
April/2011
Volume 4
Issue 4
In This Issue
Fundraiser Insight
Fundraising Advice in a Recovering Economy
National Prescription Drug Take-Back Day
Rent Our Space
Trainings
Funding Opportunities
Featured Site

 

Fundraiser Insight.org Logo

 

 

Fundraiser Insight calls itself "the premier fundraising magazine for fundraiser coordinators."  There is a lot of information on the website, such as articles listing fundraising ideas and advice, a directory of Fundraising companies based on type and groups of fundraisers based on organization type.  The Fundraising Ideas page has almost 150 ideas listed that cover a magnitude of needs, organizations and creativity.

 

From Brick Fundraisers to candy bars, from fundraising thermometers to healthy living, from church groups to cheerleading - if you have a fundraising need and are struggling with ideas, this is the site to visit.

 

http://fundraiserinsight.org  

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Community Development Professionals

 

332 Dayton Street
Hamilton, OH 45011

 

Phone: (513) 858-1738
Fax: (513) 858-1739
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Fundraising Advice in a Recovering Economy  

 

 

With the Great Recession officially over, the recovery is another story.  Fundraising is still a struggle for non-profit organizations.  This struggle comes from all parts of society: individuals, government, foundations and corporations. 

The unemployment rate has finally dropped below 10% nation-wide, but underemployment still hovers around 20%, according to a Gallup poll.  Many former volunteers are now clients at the organizations they used to help.  Many have also stopped charitable giving because of their tight budgets and have cancelled, or cut, planned gifts and bequests.

We can expect the government to make broad cuts in spending, many in grant programs to non-profits, as they try to shore up the federal deficit.  We may also face a rise in taxes.  Foundations are hesitant to jump back into the stock market and have made fewer funds available for grants to non-profits.  Corporations have had to make cuts as well and many have reduced the amount of giving to organizations through corporate contributions, grants and payroll deductions.

Wise strategies for effective fundraising in this economy would be to embrace fundraising, strengthen and stick to your brand and get online.

Embrace Fundraising

Without throwing efficiency to the wind, your organization needs to avoid cutting expenses in fundraising.  Typically, the less money you spend on fundraising, the less you will raise.  Keep spending on marketing and public relations.  If no one knows who you are, they will not give to you.   Focus on getting your current donors to give more.  Put them in categories by interest or demographic and then approach them in a specific, unique way.  Be creative! Challenge them to raise money for you or to compete against each other.  Ask for monthly donations or even quarterly gifts.

Strengthen and Stick to Your Brand

Your mission statement should be short and succinct, and yet explain clearly what your organization does.  If it can fit on the back of your business card, then you're probably safe.  And then, promote it.  Get your message out there, whether it be in newspapers, magazines, radio, T.V., billboards, search engines, conversations - whatever you choose, be consistent with your brand and get your message out.  Show that you are a good steward of the money you have received.  Check out your competition (other organizations doing it well) and learn from their mistakes and successes.  Look at their website, go to their events - see how they show off their uniqueness.  Don't copy them, but let it inspire you to be creative in sharing how your organization is unique.  Talk to your volunteers and supporters and get their ideas as well.  Lastly, do not exaggerate.  Do not over-emphasize the impact you have or oversell the organization.  If you misrepresent your organization it can seriously hurt your reputation in the community.

Get Online

It's not an option anymore.  The internet is a prime arena for showing off your organization and sharing your brand and message with the masses.  This can be done through Facebook, Twitter, LinkedIn, Flickr (for art and photos) and blogs.  Social media can help you reach new supporters but also give you an insight into what your donors are thinking.  Your website should be updated regularly (once a week is a great goal) and should be "shareable", with links to connect to the platforms mentioned above.  Your website visitors should be able to easily make a donation right on your homepage.  You can also ask someone to help you get your webpage high up in the search engines.  There's no specific rule for increasing exposure online, but there may be someone on your staff (or a volunteer) who knows the basics and perhaps some tricks to getting you up there.

For more, check out this article from the Chronicle of Philanthropy by Irwin Stoolmacher.
Natl Take Back Day BannerThe Drug Enforcement Administration (DEA) and its national and community partners will give the public another opportunity to prevent pill abuse and theft by ridding their homes of potentially dangerous expired, unused, and unwanted prescription drugs.  On Saturday, April 30th, from 10 a.m. to 2 p.m. local time, DEA and its partners will hold their second National Prescription Drug Take-Back Day at sites nationwide.  The service is free and anonymous, no questions asked.

More information and collection sites can be found at National Take Back Initiative.

 

Rent Our Space for Your Meetings

 

Center for Community Revitalization (CCR) provides a stable, affordable home for non-profit organizations. We partner with a wide range of organizations to create a central hub for innovative community revitalization efforts.

 

CCR's Board Room and Training Room are available for rent.  Call our office for details about pricing and scheduling.  Information about the rooms are below.

 

Training Room
CCR Training Room

The Training Room at CCR accommodates up to 50 people and comes complete with a drop-down projection screen, projector, sound system and audio-visual equipment.  There is an attached kitchenette with a sink, microwave, refrigerator, coffeemaker, and counter space.



Board Room
CCR Board Room

The Board Room can hold 16 people comfortably and is furnished with executive cabinetry, a 16-ft long conference table and executive chairs.  It is internet accessible and comes with audio-visual equipment (VHS, DVD, HDMI, PC video cables) and a 51 in. plasma T.V.



Watch the full video tour of the Community Resource Center here.

CDPBridgeworks Training 

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Register for 
"Media Relations"

Thursday, April 21, 2011

Center for Community Revitalization 

332 Dayton St.

Hamilton, OH 45011

 

This full-day workshop is designed to help participants gain the skills necessary to effectively communicate with the media. You will learn about the different types of media outlets, tips for media relations and interview skills. You will leave with vital information for presenting your organization to the media and information about skills necessary for effective interviews. This training is appropriate for Executive Directors and other key staff persons or board members who may be media spokespeople for your organization.

 

Upcoming Bridgeworks Trainings

Program Development: Integrating Innovative Best Practices into Your Non-Profit: Fri, May 20, 2011: Hamilton, OH
Technology in Non-Profits: Wed, May 25, 2011: Hamilton, OH
Back to Basics: June 4, 2011: Hamilton, OH
Forming a Non-Profit: June 14, 2011: Hamilton, OH
Image Development: June 23, 2011: Hamilton, OH
Understanding Budgets: June 28, 2011: Hamilton, OH

  

CDPBridgeworks Connect to Funding  

   

Gloria Barron Prize for Young Heroes

SUMMARY:

Nominations for the Gloria Barron Prize for Young Heroes, supported by the National Geographic Education Foundation, Girl Scouts of America, the National Youth leadership Council and other organizations.  Prizes recognize youths who are involved in community service or humanitarian projects.  Nominees should conduct projects primarily of their own creation and not designed to fulfill assignments for work or school.

ELIGIBILITY: Nominees must be no younger than eight and no older than 18 years on the nomination deadline; must be nominated as individuals, not groups of young people; must have clearly demonstrated positive spirit, courage, intelligence, generosity and high moral purpose; must have shown initiative, tenacity and unselfishness in pursuit of their goals; must be nominated by an adult who is familiar with the young person's service activity (teacher or librarian, school counselor, youth service official, religious leader or the like). Members of the young person's family may not submit nominations nor letters of reference. (U.S., Canada)

AWARD: Ten (10) winners will each receive $2,500 for college or their service projects.

DEADLINE: April 30, 2011

FULL ANNOUNCEMENT:http://barronprize.org 


Non-Profit Lottery
IWearYourShirt.com
SUMMARY:
I Wear Your Shirt.com understands there are tons of great organizations out there that can't afford to pay for any advertising or marketing. In 2011, they're donating 11 days of shirt wearing to 11 charitable or non-profit organizations picked completely at random. This isn't a popularity contest, it's not based on votes and you can submit multiple organizations if you like.

ELIGIBILITY: Anyone can submit the name of a non-profit organization on the website.  501(c)(3) not mandatory.

AWARD: Any of 11 days throughout the rest of the year with targeted online advertising; online advertising includes five unique/fun/creative YouTube videos, five live video shows on Ustream (3 hours of streaming), five to fifteen photos and all of this content is shared on the team member's Facebook and Twitter profiles.

DEADLINE: Next deadline is May 2, 2011.  Seven more drawings throughout the year until Nov 28, 2011.

FULL ANNOUNCEMENT:http://www.iwearyourshirt.com/non-profit-lottery 

 

Community Connect Grant Program

Utilities Programs

SUMMARY: The Community-Oriented Connectivity Broadband Grant Program (Community Connect Grant Program) is designed to provide financial assistance to furnish broadband service in rural, economically-challenged communities where such service does not currently exist. Grant funds may be utilized to: (1) deploy broadband transmission service to critical community facilities, rural residents and rural businesses, (2) construct, acquire or expand a community center and (3) equip and operate a community center that provides free access to broadband services to community residents for at least two years. Grants will be awarded on a competitive basis to entities serving communities of up to 20,000 inhabitants to ensure rural consumers enjoy the same quality and range of telecommunications service as are available in urban and suburban communities.

ELIGIBILITY: State governments; County governments; City or township governments; Native American tribal governments (Federally recognized); Non-profits having a 501(c)(3) status with the IRS, other than institutions of higher education; For profit organizations other than small businesses; Small businesses

AWARD: Between $50,000 and $1,500,000 for a total of $25,000,000.

DEADLINE: May 3, 2011

FULL ANNOUNCEMENT: http://edocket.access.gpo.gov/2011/pdf/2011-4751.pdf 

 

Brodsky Grant

Alzheimer's Foundation of America

SUMMARY: A $25,000 grant will be awarded to a program that improves the lives of people with Alzheimer's disease or related illnesses, and their families.  Programs may encompass the arts, direct care, psychotherapy, safety, social services or training for caregivers.

ELIGIBILITY: AFA regularly offers grants only to/through our non-profit member organizations. These organizations continue to operate independently while benefiting from belonging to a larger, national framework.

AWARD:  $25,000 

DEADLINE: postmarked by May 15, 2011
FULL ANNOUNCEMENT:
http://www.alzfdn.org/AFAServices/brodsky_grant.html  

 

NEA Challenge America Fast-Track, FY 2012

National Endowment for the Arts

SUMMARY: An organization may submit only one application through one of the following FY 2012 Grants for Arts Projects categories: Art Works or Challenge America Fast-Track. The Arts Endowment's support of a project may start on or after January 1, 2012. Introduction The Challenge America Fast-Track category offers support primarily to small and mid-sized organizations for projects that extend the reach of the arts to underserved populations -- those whose opportunities to experience the arts are limited by geography, ethnicity, economics, or disability. Age alone (e.g., youth, seniors) does not qualify a group as underserved; at least one of the underserved characteristics noted above also must be present. Grants are available for professional arts programming and for projects that emphasize the potential of the arts in community development.

ELIGIBILITY: State governments; County governments; City or township governments; Special district governments; Independent school districts; Public and State controlled institutions of higher education; Native American tribal governments (Federally recognized); Non-profits having a 501(c)(3) status with the IRS, other than institutions of higher education; Private institutions of higher education  

AWARD:$10,000

DEADLINE: May 26, 2011 

FULL ANNOUNCEMENT: http://www.arts.gov/grants/apply/GAP12/Challenge.html  

 

Baseball Tomorrow Fund

Major League Baseball

SUMMARY:  The mission of BTF is to promote and enhance the growth of youth participation in baseball and softball throughout the world by funding programs, fields, coaches' training, and the purchase of uniforms and equipment to encourage and maintain youth participation in the game. Grants are designed to be sufficiently flexible to enable applicants to address needs unique to their communities. The funds are intended to finance a new program, expand or improve an existing program, undertake a new collaborative effort, or obtain facilities or equipment.

ELIGIBILITY: BTF provides grants to non-profit and tax-exempt organizations in both rural and urban communities.

AWARD: BTF awards an average of 40 grants per year totaling more than $1.5 million annually. The average grant amount is approximately $40,000.

DEADLINE: Grants are offered quarterly.  Next deadline is July 1st, 2011.

FULL ANNOUNCEMENT: http://mlb.mlb.com/mlb/official_info/community/btf.jsp?content=about