Inclusivity and Omnichannel Brand Marketing | |
We all know consumers expect more from the brands they support. There’s an expectation that an organization’s values will overlap with their own. These days, that often means alignment in the areas of diversity, equity, and inclusion. So, what does that mean for health systems? And how do messages of inclusivity weave seamlessly together with ongoing efforts like product line marketing?
Join Indiana-based health system Community Health Network and MKR, a midwest advertising agency helping organizations consolidate their omni-channel presence and deliver real, data-driven results, as they discuss actionable tips for building DEI into the central theme of your branding position.
SPEAKERS:
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LEAH CAMPBELL
Director of Consumer Brand Marketing and Communications,
Community Health Network
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KELLEY BRIGGS
Chief Operating Officer,
MKR
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Rooms are available for $330/night + taxes and fees under the room block at the Westin Copley Place. Space is limited and will sell out. Click here to reserve a room.
Westin Copley Place
10 Huntington Avenue
Boston, Massachusetts 02116
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Sponsorship Opportunities | |
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The Xpectives.Health Summit, home of the 23-year DTC National Conference, is the premier virtual and live events series for healthcare advertisers. Virtual events, newsletter content, and multiple live events throughout the year culminate in the Xpectives.Health Summit in April in Boston.
The Xpectives.Health Summit is an expansion of the annual 20+ year DTC National Conference – bringing multiple consumer healthcare events over 3 days with the DTC National pharmaceutical advertising conference at its core. This means the DTC National will still remain center stage as it has for over 20 years with access to top pharmaceutical advertisers, but we are now bringing all of our healthcare advertising audiences including but not limited to Pharma, Hospital, OTC marketers, multicultural health, and women’s health marketers under one roof called “Xpectives.Health.”
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About The Xpectives.Health Summit | |
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The Xpectives.Health Summit is excited to return April 18-20, 2023. Anchored by the 20+ year DTC National Conference, the Summit will add other conferences as individual tracks to the event to expand on educational opportunities for understanding the healthcare consumer. These events include:
FEATURED SPEAKERS
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KATIE BALDWIN
Director, Consumer Marketing US COVID-19 Vaccine,
Pfizer
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ELIZABETH GRICE
Associate Director – US Patient Marketing, Metabolics,
Alexion, AstraZeneca Rare Disease
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STEFANI KLASKOW
Director, Healthcare,
Google
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JOHN VON BRACHEL
Vice President and Head of the Content Lab,
Novartis
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CLAUDIA KANASZYC
Associate Director,
Horizon Therapeutics
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JEFFREY WEINSTOCK
Vice President & Creative Director,
Disney CreativeWorks
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TINA AMES
Division Vice President of Marketing and Communications,
CHI Health
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JESUS LEAL
Head of Sales Biologics,
Sun Pharma
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IAN GOLDSWEIG
Senior Director, Crossix Analytics Services
Veeva Systems
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Talking DTC: The Future of DTC Television Advertising | February 15, 2023 | ONLINE | | |
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Talking DTC: The Future of DTC Television Advertising | |
Upcoming In-Person Events | | |
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Xpectives.Health University | April 18, 2023 | Boston, MA | | |
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April 19-20, 2023 | Boston, MA | | |
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HOSPITAL MARKETING NATIONAL | April 19, 2023 | Boston, MA | | |
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MULTICULTURAL HEALTH NATIONAL | April 19, 2023 | Boston, MA | | |
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FORUM ON VIRTUAL CARE MARKETING | April 19, 2023 | Boston, MA | | |
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April 20, 2023 | Boston, MA | | |
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April 20, 2023 | Boston, MA | | |
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FORUM ON MEDICAL DEVICE MARKETING | April 20, 2023 | Boston, MA | | | | |
