Volume 200 | December 21, 2020
Off-Premise Wine Accounts for $20 Billion in 2020 

Off-premise retail sales for wine accounted for 209 million cases and $20 billion in 2020, according to the latest data from Nielsen. The average price per bottle continued to grow this year with all price tiers north of $11 up double digits. The average price for a 750mL bottle increased to $11.53, while sauvignon blanc and sparkling wines were the top performing varietals by a significant degree.

However, zooming in on the fall, Thanksgiving didn't deliver a huge boost in sales this year. November marked the lowest growth rates for off-premise retail wine since the start of the COVID-19 pandemic in March. Volume was up 6% for the month and value increased 11%, compared to 10% volume growth and 17% value growth in October.

Erica Sagon, Director of Communications, Cardinal Spirits
Position Your RTD to Stand Out From the Competition

RTDs are an increasingly competitive space given that the category has skyrocketed in 2020. In this video, Erica Sagon, Director of Communications at Cardinal Spirits, breaks down her distillery's marketing strategy to ensure they stand out as a higher quality beverage. (8 minutes)

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