February 2015                        Like us on Facebook Follow us on Twitter View our videos on YouTube View our photos on flickr
Congrats to our Members


The London Chamber of Commerce Annual Business Achievement Awards recognizes the best and brightest in the London business community across a variety of industries. 

London IABC members, adHOME Creative and Digital Echidna, are among the finalists for Medium Business of the Year and Corporate Social Responsibility respectively. A Gala event will be held in March to celebrate all award finalists. 

For more information, please visit London Chamber website. 


How To Create an Award-Worthy Virtuoso Submission


By: Andrea Lukac


The clock is ticking.


A lot can change in 20 years from hairstyles, to music and technology (read 'the Rachel', Electric Circuson CITY-TV, and Windows 95).  While it may be hard to remember (or imagine) what our jobs were like before Wi-Fi, Google or iPads, a communicator's proviso to deliver strategic communications that drive business results remains unchanged.


As we mark 20 years of Virtuoso Awards, celebrate the value your work brings to your clients or organization by submitting your best work of the past year to the Virtuoso Awards. Read up on these helpful tips to create a strong entry, here.


1. Select your project. All communications and creative professionals in Southwestern Ontario are eligible to submit. To be eligible, those submitting entries are required to have been the lead on the project. Entries must have been produced and implemented between January 1, 2014 and December 31, 2014. However, you may submit work produced before 2014 if the work and/or measurement extended into 2014. Learn about eligibility.




Member Celebration: January

IABC is recognized as the professional association of choice for communicators who aspire to excel in their chosen fields.  Our members represent a diverse range of professional experience, educational background and fields of expertise. 

Each member contributes to our community, offering support and working to elevate our profession. We sincerely appreciate your commitment to IABC!


Welcome two new members who joined IABC London: Lyne Cossette, Alison McCloskey


Thank you to members who renewed their IABC membership: Laura Dockstader, Janice Elcombe, Jamie Gill, Brandon Watson


Congratulations to the following members with a recent membership anniversary*:

Petra Bosma - 5 years

Michelle Boyer - 20 years

Katrina Clarke - 5 years

Diny Dalby - 45 years

Kristine Dundas - 18 years

Jamie Gill - 8 years

Sandra King Webster - 28 years

Teresa Lannin - 4 years

Lisa Peter Ross - 10 years

Brandon Watson - 3 years

Mary-Ellen Willard - 8 years                                             *2+ years IABC membership




Unbreak Their Hearts - Communicating in a Crisis

When: Thursday, February 12th, 2015 7:30am-9:00am


Where: Western University Continuing Studies, Citi Plaza, 355 Wellington St.


Tickets: $20 Students | $25 Members | $35 Non-members


RSVP is required by 3pm on Tuesday, February 10th.


In today's fast paced and tech-savvy society, organizations deal with more exposure and accountability-- making crisis that much more frequent.  As a communicator, your efforts will never be more scrutinized, or potentially more appreciated, than when a crisis strikes. With preparation and the proper mindset, you can succeed in guiding your organization through the toughest of situations.  If, on the other hand, a crisis erupts and you aren't sure what to do, the situation can slip out of your control and become the story that everyone hears about.


Keith Marnoch will lead attendees you through all the steps of issues management, from defining a crisis to managing one.  You'll also have the chance to ask him any questions you may have about handling these difficult scenarios.


Key take-aways will include:

  • The anatomy of a Crisis
  • When an issue turns into a crisis
  • Navigating Issues Under Pressure
  • What you should be doing now to prepare
  • Your Response Machine
  • Why simply having a plan isn't always enough
  • Cleaning Up
  • How you might uncover a new opportunity
 We hope to see you there! Register online 



SAVE THE DATE- Virtuoso Gala on June 4th


What are you doing on June 4? Heading to golf?  Training for a half-marathon? Team meeting? However you answered, you are wrong. The right answer is "I am attending the Virtuoso awards!"


With temperatures approaching absolute zero and snow covering the ground, June seems a long way off, but before you know it we will be toasting the region's finest communications work and talent.

Over the coming weeks you will receive more information about the event and resources will be made available making it even easier to submit.  I encourage you to check out the recently revamped site http://www.virtuosoawards.com/, and to consider submitting examples of your finest work.



The Accidental Communicator - Meet Member Nicole Laidler


Nicole Laidler never imagined she would make her living as a wordsmith.  As a child growing up in London, her goal was to become a professional oboist. After studying music at McGill University she did just that, spending almost a decade performing across Europe as one half of an early music duo.


"Growing tired of living out of a suitcase, I decided to return home and go back to school," remembers Laidler.  She became the first student to graduate from Western University's Music Administrative Studies program.


Three years of business and accounting classes convinced Laidler that she needed a more creative outlet. Still with an eye to working in arts administration, she applied to Western University's Masters of Journalism program where she completed her internship with Orchestra London's marketing department. 



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About Connect
Connect is the monthly newsletter of IABC London.
Feedback and news ideas are always welcome. Please contact Jamie Gill (jamiegill4@gmail.com).

Editor: Mary-Ellen Willard, maryellen@adHOMEcreative.com

About IABC
IABC London is a chapter of the International Association of Business Communicators. We are a volunteer-run, non-profit organization that fosters business communication excellence in southwestern Ontario by providing professional development, recognition, accreditation and networking opportunities through a local, national and international network of communications professionals.