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In many admirable ways, your Team’s skilled care consistently shows the vast potential for expertly fit technological devices to improve Patient Reported Outcome Measures (PROM). Consider how hearing aids that bring sounds to life in 2026 have advanced since those available in 2016. Guided by your expertise, the last decade’s remarkable hi-tech progress is destined to amplify impact.
Technological advances encompass numerous form factors, and as another exemplar, QR code popularity is trending.
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1994 was when a Toyota subsidiary in Japan first created these communication mechanisms. Although they have been around for many moons, societal use in recent years has accelerated. Looking back, how many restaurant menus used QR codes pre-COVID? Times change.
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To imagine application possibilities, we get back to basics:
- What is a QR code? A square-patterned barcode that stores encoded data. Like a thumb drive, it is a data storage medium which, in this case, has versatile capacity to create digital marketing links for Quick Response on physical objects.
For example:
| | Scan with your phone's camera | | |
Are Use Trends and Consumer Response? Relevant reports indicate:
- 98% of marketers say QR codes have a positive impact.
- 71% of consumers say QR codes are genuinely helpful in their daily lives.
- The QR Code industry is a $13 billion market, with adoption rates rising.
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While researching these data points can quickly yield statistical overload, the essential point is that…
With smartphones’ scanning features, QR Codes are a versatile method for businesses to effectively engage customers, convey information, and capture intent.
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In the hearing healthcare realm, tactically placed QR codes deliver instant access to vital information and are easily posted in visible locations throughout patients’ journeys. This marketplace observation compels us to invent practical and useful solutions.
“Getting more information is the top reason consumers scan, ahead of discounts and payments. But only 36% of marketers use QR codes to deliver it. Matching content to context closes the gap.”
Right on to that!
| | With influential trends evident, we typically feature QR codes on Practice Branded designs such as: | | |
Another definitive example is Google Review cards, as featured in PGI #102.
We said…
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“Gathering and showcasing more Google reviews is imperative. When Googling your practice, will potential patients or referral sources be impressed with the quantity and quality of evident feedback? Are you perceived in the upper echelon?
“With Influential Ideas exhibiting simplicity, these eye-catching displays get attention with handy cards easily shared at point of care. Having professionally earned your patients’ valuable advocacy, proactively addressing How To review is basic.”
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All Use Cases described above integrate Static QR Codes via which scans go to a fixed location that does not change. E.g., your website home page, online reviews, or appointment scheduler.
This brings us to our New Program, with versatile applications.
Now, with Educational Access Ends in Mind, we introduce our New Program, with resourceful, from Point A to Point B digital destinations.
| | Connect Hear™ is our 1st application to feature Dynamic QR codes, whereby, as integral to an ongoing awareness campaign, informative conduits are changeable. Going forward, we will discuss how these can connect their offline and online marketing efforts, track customer preferences, and enhance patient experiences. | | | |
With an eye on design, Connect Hear™ will provide Ready Access to Educate Well Monthly E-Newsletters within your Practice, particularly:
- In Reception Area
- At Point of Consult
As many of you speak from experience, research-based E-Newsletter narratives are informative, engaging and easily shareable.
For a refresher, see PGI# 297
With July as Noise Induced Hearing Loss (NIHL) month, here’s an example of how to reward your patients’ intellectual curiosity: Click to view
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Consider this poignant story a Progressive Practice Partner recently shared…
Upon evaluating and consulting with a patient not seen for a bit, this person decided to adopt prescribed hearing aids for their personalized treatment plan. Then, the patient said:
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“You know what? Although it’s been a while, every month, I kept learning about hearing loss being related to various medical conditions, some of which my wife and I have. In retrospect, I should have taken this step sooner, but I’m so happy I did today.” | | | | Join us again next week, when Connect Hear™ gets Dynamic. | | | | |
Explore Practice Growth Insights™ volumes separated into 100 Strategic Themes.
Each theme consolidates best practices and real-world insights, making it easier for your team to learn, plan, and implement growth strategies with purposeful precision. Which will be your highest priority?
| | | If you feel our weekly Insights may be useful to a colleague, please encourage them to subscribe at: | | |
View Previous 50 Issues by Clicking on Links Below:
PGI #325 2026-06-17 | From Advocacy to Access, Connect Hear™
PGI #324 2026-06-10 | Advocacy's Outcomes, To What Ends?
PGI #323 2026-06-03 | Speak Up for Advocacy. Get Straight A’s.
PGI #322 2026-05-27 | Physician Referrals: Strategic Planning Guide, Circles of Influence.
PGI #321 2026-05-20 | Guiding Principles, Pearls of Wisdom™
PGI #320 2026-05-13 | CME, Not Just for Me.
PGI #319 2026-05-06 | Better Speech-Language-Hearing Month. Best Time.
PGI #318 2026-04-29 | Effective METHODs, Doctors’ Orders.
PGI #317 2026-04-22 | Targeting Physician Referrals? You've Got Mail.
PGI #316 2026-04-15 | Modeling Physician Referral Methods: 1-2-3
PGI #315 2026-04-08 | AIQ Medical Networking. Deeper Exploration.
PGI #314 2026-04-01 | AIQ. Medical Networking Starts Smart.
PGI #313 2026-03-25 | Your Physician Referrals, Treat to AI Targets.
PGI #312 2026-03-18 | Implementation Science. AI Driven.
PGI #311 2026-03-11 | Implementation Science, The Power of Observation.
PGI #310 2026-03-04 | Hear the Facts & A Closer Look
PGI #309 2026-02-25 | Location, Location & Location. All is Well.
PGI #308 2026-02-18 | “Who Knew?" Applies to Your Practice Too
PGI #307 2026-02-11 | Who Knew? Promoting Practice Identity is So Fun!
PGI #306 2026-02-04 | “A is For Awareness”, Who Knew?
PGI #305 2026-01-28 | Your Customized Practice Brochures. That's the Story.
PGI #304 2026-01-21 | To Boost 2026 Growth, Raise Practice Awareness.
PGI #303 2026-01-14 | Your Educational Funnel. A Transformative Trio.
PGI #302 2026-01-07 | Lobby for Your Patients. Put their Eyes on Education.
PGI #301 2025-12-31 | Big Screens. Let Your Lobby Do the Talking.
PGI #300 2025-12-24 | Better Hearing is Better Healthcare. On Target.
PGI #299 2025-12-17 | Make Intellectual Curiosity Contagious.
PGI #298 2025-12-10 | Get Resolved with Engaging E-Newsletters. Start 2026 Right.
PGI #297 2025-12-03 | Educate Well Monthly E-Newsletters, Your Trusted Voice
PGI #296 2025-11-26 | Your Flywheel Effects, 2026 Momentum
PGI #295 2025-11-19 | The Flywheel Effect, from Good to Great.
PGI #294 2025-11-12 | Joys of Hearing, Holiday Gifts
PGI #293 2025-11-05 | Valuable Advocacy, Lifetime Value
PGI #292 2025-10-29 | Joys of Hearing. Sensible, not Spooky.
PGI #291 2025-10-22 | Golden Years, Taking Care of Ears
PGI #290 2025-10-15 | Healthy Hearing & Better Living. On Purpose.
PGI #289 2025-10-08 | Your Medical Networking, Amplify Impact Well
PGI #288 2025-10-01 | Educate Well Monthly, In Practice
PGI #287 2025-09-24 | To Educate Well Monthly, Take Healthy Steps
PGI #286 2025-09-17 | Get Strategic, Pick Educate Well Monthly
PGI #285 2025-09-10 | Clicks & Picks. Get Strategic.
PGI #284 2025-09-03 | To Operationalize Strategic Themes. Grow Wiser.
PGI #283 2025-08-27 | 100 Strategic Themes, Your Practice Growth Dreams
PGI #282 2025-08-20 | Who Knew? Strategic Themes, Level Up.
PGI #281 2025-08-13 | Who Knew? Your Table of Contents (TOC).
PGI #280 2025-08-06 | Discover Solutions, Elevate the Profession
PGI #279 2025-07-30 | Grassroots Educational Marketing. Organic Growth.
PGI #278 2025-07-23 | Your Practice Growth. In Sight, In Mind.
PGI #277 2025-07-16 | Practice Growth Insights™, Open for Curiosity
PGI #276 2025-07-09 | Practice Growth by Design, Looking Helpful
View our entire collection.
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