January 2014                         Like us on Facebook Follow us on Twitter View our videos on YouTube View our photos on flickr


 Visual Storytelling: Infographics    


We're excited to announce our first ever session on Infographics to take place on February 20th at the Central London Library. 

Stay tuned as we get ready to announce more details!


Insider tip: Space will be limited!

Thursday, February 20 7:30 - 9 a.m. (includes breakfast)
Doors open at 7:15 a.m., speaker at 7:45 a.m.

Where: Central London Public Library 
Tonda Room, 251 Dundas Street
Tickets: $25 IABC members and students | $35 non-members  

We're Renovating. The New and Improved Virtuoso Awards.



You asked. We rebuilt. Introducing a modern take on the classic.

Even a classic needs the occasional update. You love seeing how you measure up to IABC's global standards - and the prestige that comes along with it - but you thought the program could use a tune-up.




Through surveys, consultations and informal feedback, you asked us for:

  • More information about the awards program
  • More categories to find the right fit for your work
  • More transparency on the judging process
  • More consistent and objective evaluation of your entries
  • More opportunities for to have your work recognized 
The 2014 Call for Entries is now open.
Explore our new website and learn how to enter the new and improved Virtuoso Awards.


PS.  Stay tuned - our new look for 2014 is on its way!



Workshop: Preparing a Virtuoso Award Entry


The 2014 Virtuoso Call for Entries has been made. Are you ready to roll up your sleeves and prepare your submission?


Before you do, attend a member's only workshop to gain insider advice on preparing a Virtuoso Award entry by past award winners and expert judges. 

 Two of London's leading communicators - Julie Maltby, ABC, and Michele Martin, ABC and former IABC London President - will lead this session and share best practices for the Virtuoso Awards submission process. Don't miss this opportunity to hear expert tips and make your submission the best it can be! 



20 Under 40 Awards Highlights Leadership in London


Submitted by David Billson, President rtraction

London has had a fairly rough few years in economic terms; negative economic stories that span plant closings and high unemployment have dominated the news.  I have always felt that there is a lot of positive activity in our community as we seek to redefine London beyond our manufacturing roots. It can be challenging to see that energy amid all the stories that are larger than us as individual citizens.

Upon seeing the slate of finalists for the 20 Under 40, my suspicions were confirmed - there is a lot of positive leadership in London. The event was an excellent opportunity to celebrate many individuals who are bringing about positive change within our community.


Our team engages in multiple different volunteer opportunities every year. One of the non profits our team supports is IABC London. We assist with the website, governance and presenting in various different seminars and information panels throughout the year. We believe that by bettering ourselves as communicators through IABC we are better prepared to represent ourselves, our organizations and our community.  


The members of the IABC are crucial to our city being able to tell its story of success and we are proud to support their activities in our city. As communicators, we need to collectively shift the story of London to a story of a vibrant, diverse community with many positive assets - first and foremost, the people who call London home. 



From the Basement to the Burridge Block: Andrew McClenaghan Leads Digital Echidna's Evolution


Submitted by Jason Menard, Content Strategist, Digital Echidna


While being named one of Business London's Top 20 Under 40 is an honour, Digital Echidna's owner Andrew McClenaghan, sees it as a welcome validation of the path he has taken in establishing - and growing his business. A business with roots firmly embedded in the Forest City.


Early on, McClenaghan coined the phrase "essential services" to describe what Digital Echidna provides its clients. To further illustrate what those essential services are, he added the Three C's: connections, commerce, and content.


"There are those who will say, 'Oh, you build websites!' - but that's only a part of what we do and it's really not reflective of what Digital Echidna is," he explained. "A site may be part of the package, but essential solutions are really those tools that allow your company to work more efficiently, empower the people within the organization to affect positive change, and in the end improve your user's experience.



IABC London Helped Me in My Leadership Development
Margaret Wills


One of the best moves that I have ever made professionally was joining IABC.  Am I passionate about the organization and the opportunities that it afforded me?  You bet I am.

I was introduced to IABC by Angela Abdallah when Angela volunteered for the United Way and I was the newly hired Director of Communications.  After one lunch-time program presentation, I knew that IABC was the right place for me. 
Angela then invited me to join the newly formed committee working on an awards program for London.  Our team, under the leadership of Jan Graves, gave birth to The Virtuoso Awards.



Margaret Wills, is Senior Director of Regional Development for The Arthritis Society.  She was IABC London President in 2001-2002.

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About Connect
Connect is the monthly newsletter of IABC London.
Feedback and news ideas are always welcome. Please contact Jamie Gill (226-919-8906).

Editor: Mary-Ellen Willard, maryellen@adHOMEcreative.com

About IABC
IABC London is a chapter of the International Association of Business Communicators. We are a volunteer-run, non-profit organization that fosters business communication excellence in southwestern Ontario by providing professional development, recognition, accreditation and networking opportunities through a local, national and international network of communications professionals.