June 2015                        Like us on Facebook Follow us on Twitter View our videos on YouTube View our photos on flickr
Digital Diner: Leading the Digital Revolution in #LdnOnt 


ATMOS Marketing and Fanshawe College Partnered to Teach Advanced Digital Marketing Tactics to the Local Business Community


Over the course of three months in the spring of 2015, ATMOS Marketing partnered with the Fanshawe College Lawrence Kinlin School of Business and the Centre for Digital and Performance Arts to host three breakfast seminars on the subject of digital marketing.


Featuring specialized speakers from ATMOS Marketing, the series covered topics including online advertising, content and SEO and analytics and CRO. At each presentation, attendees learned how to align these actionable tactics with their business' overall goals.


Highlights included:


CRM Retargeting for GDN, Facebook and Twitter

Maximizing Online Revenue via Lead Nurturing

Conversion Rate Optimization Testing 



Registration is Now Open for "High Octane" IABC Canada West Region Conference

"High Octane" is the theme of the 2015 IABC, Canada West Region conference to be held in Calgary, Alberta from October 15-17, 2015. The presenting sponsor for the three-day conference is Royal Roads University. 


Registration opened May 20th and discounted early bird rates apply until July 3rd.


This biannual conference is designed for business communications and public relations professionals at the intermediate to senior levels of career development and will feature tracks for leadership and best practices, in addition to the unique blend of networking and fun that has become the signature of IABC events worldwide.

Leadership Lessons: Pixar's Ed Catmull on the Office Environment



Submitted by: Matt Quin


This past weekend I had the pleasure of attending Ecofest at the local Komoka Community Centre. This event brought together passionate, community-minded folks who volunteered their time to teach us about green initiatives, wildlife rescue, and volunteer opportunities.  I was struck by how much an individual can do to protect and enhance our green spaces and community. 


This event also got me thinking about other environments that we share and how we can make them more sustainable and enriching.  One such place not to be overlooked is our work environment. 

Just as CO, acid rain and global warming dramatically impact our health, so too do acidic personalities, a lack of trust, or a shortage of creativity. 


Continuing with our goal of featuring great reads in Connect, I would like to suggest that you visit your local library and pick up Creativity Inc. by Ed Catmull and Amy Wallace. 




Celebrating 20 years of Creativity and Communications: Virtuoso Awards 2015


The 2015 IABC Virtuoso Awards Gala took place on Thursday June 4th at Brescia's Mercato. Over 100 of London and area's communications and creative professionals attended the event, which was made possible by our generous sponsors, including gold sponsors ATMOS Marketing and Gotham Studios.


Dave Lawrence of Free 98.1 FM kicked off the ceremony by professing his love for Dawson's Creek, and joking with the audience about the pros and cons of 90s pop culture. During the awards program, brand communication, media relations and social media programs were among some of the categories in which work was celebrated. WARPAINT Media and Lashbrook Marketing & Public Relations received the highest honours for the evening, each taking home a Best of the Best award. Visit our website for a list of all our 2015 award recipients





Western Student Wins IABC London Award in Communications Excellence 


IABC London extends warm congratulations to Julie Kiser, 2015 IABC London Award student winner.

To promote excellence the field of communications, IABC London presents this award each year to one student from Western University.  The winning applicant demonstrates aptitude and interested in corporate communications and public relations, awarded based on academic performance, extra-curricular involvement, interest in the field of business and creative communications, and career plan as a practitioner in the industry.

Julie completed a Bachelor of Arts degree in Political Science at Western University in 2010 and Master's in Political Science at Western University in 2012. 


She's held several positions across Western University - most recently working as a Communications Specialist for the School of Graduate and Postdoctoral Studies (SGPS), where she developed a variety of recruitment materials and managed the SGPS website. 



Get Involved.
Gain valuable volunteer experience with IABC.
Learn More.

Join Us.
about our valuable member benefits and why you should join IABC.

Find Your Calling.
Looking to Hire?  Post with IABC London to get the word out to professional communicators.

About Connect
Connect is the monthly newsletter of IABC London.
Feedback and news ideas are always welcome. Please contact Jamie Gill (jamiegill4@gmail.com).

Editor: Mary-Ellen Willard, maryellen@adHOMEcreative.com

About IABC
IABC London is a chapter of the International Association of Business Communicators. We are a volunteer-run, non-profit organization that fosters business communication excellence in southwestern Ontario by providing professional development, recognition, accreditation and networking opportunities through a local, national and international network of communications professionals.