March 2014                         Like us on Facebook Follow us on Twitter View our videos on YouTube View our photos on flickr

PD Opportunity: IABC Award Judges Needed

We are currently recruiting judges to evaluate IABC Newfoundland and Labrador's Pinnacle Awards. New and experienced judges are welcome!

Participating as an IABC evaluator is a valuable experience with many benefits, including:

  • The unique opportunity to see outstanding communications work by other professionals, which provides inspiration for your own projects;
  • Interaction with fellow IABC members and award winners to discuss entries and evaluate best practices;
  • Learning what judges look for to help develop your own future entries; and,
  • Contributing to the recognition of communications professionals doing excellent work.



When: Tuesday, April 8, 5:00 - 8:00 pm


Where: Lawson Health Research Institute, 750 Baseline Road. MAP



Infographic Presentation Now Online Thanks To Streaming Inc.


Did you miss the latest professional development session, Visual Storytelling: Creating Infographics

Normally you'd have our sympathies. 


Jeff Sage Sagecomm and CameronArksey of WARPAINT Media Inc. shared some valuable insights and led some great conversation on this popular communication tactic.

Watch the Visual storytelling: Creating Infographics Impact Presentation now.


Titans of Strategy Unite: Tickets for the 2014 Virtuoso Awards Gala are On Sale Now!


You are titans of strategy.  Each one of you possesses a finely tuned arsenal of images, words, sounds and relationships.  Together you command communications excellence. You are the elite members of the Creative Class.

On Thursday June 5th, we invite you to the year's biggest celebration of communications and creative professionals. The best part?  It's in your honour. 


Join us at the 2014 Virtuoso Awards Gala at Goodwill Industries 



What You Ought To Know About AODA


Accessibility for Ontarians with Disabilities Act (AODA) was introduced in 2005 and it's making quite an impact about how we create websites.  Soon, it will be mandatory for many Ontario-based organizations to ensure their sites are compliant with the new standards or face substantial fines.

So what does this mean for you and your organization?  Join us with some of the top experts from Digital Echidna to find out and get beginners' steps to stay on the right side of AODA. 

Brought to you by: Western Continuing Studies

April 17 | 7:30 - 9 a.m. (includes breakfast) | Doors open at 7:15, speaker at 7:45

Where: Western Continuing Studies | 355 Wellington St #240, London

Tickets: $25 IABC members and students | $35 non-members   

Buy Tickets!

Register by April 14 at noon.




Special Member Months...


In March and April 2014, join or renew with IABC with no fee.  You pay no renewal/joining fee!  All you pay is the yearly IABC membership fee.

This is a great time to reconnect with IABC.  There is so much exciting going on right now here at IABC London, and we want you to be a part of it.  Join us and not only save on events, but also get access to great information and a great network of Communication Professionals here in Southwestern Ontario. 

For more information visit or email Deborah Coward

VP Membership IABC London for more details




The Other Side of the Table: Judging a Virtuoso Awards Entry

You worked hard collaborating with stakeholders, analyzing research and understanding your audiences.  Your objectives are measurable against business results and your solution was flawless.  As a titan of strategy, your work is clever and delivered results. You've submitted an award entry and you're ready to join the Creative Class.

What happens now?  Step to the other side of the table and see Virtuoso from a judge's perspective.


Award entries undergo a two-stage evaluation process, reviewed according to standardized criteria used by IABC around the world. 



Getting Involved in IABC Helped My Career


I had never heard of IABC until my Toronto-based manager, an IABC Toronto member, urged me to check out the local chapter's professional development events.  My first IABC London event was held at the Grosvenor Club and though the topic is now lost to me, I specifically remember part of a conversation with then-President Scott May.


Somehow we were speaking of involvement as an important part of getting value from IABC and my response was that I had no volunteer time available for the association.


And then one day I offered to help someone with the initial web pages for IABC London.


Instead of simply helping, I ended up as the chapter's webmaster for two years keeping busy with two complete makeovers of the chapter website. It was the beginning of my ten years on the local IABC board taking on roles including communications, membership, finance, accreditation, the four-year commitment in the presidential track and of course volunteering for Virtuoso and judging awards.  Each role had its own challenges and rewards, though at the time I thought that converting our financial reporting from Word to Excel was a leap forward for our chapter finances! 




Keith Brooks, ABC, is Manager, Communications with Canada Revenue Agency. 

He was IABC London President in 2006-2007.

Get Involved.
Gain valuable volunteer experience with IABC.
Learn More.

Join Us.
about our valuable member benefits and why you should join IABC.

Find Your Calling.
See the latest opportunities- such as Communications Assistant- St. Jospeh's Health Care London.  Learn more.

About Connect
Connect is the monthly newsletter of IABC London.
Feedback and news ideas are always welcome. Please contact Jamie Gill (

Editor: Mary-Ellen Willard,

About IABC
IABC London is a chapter of the International Association of Business Communicators. We are a volunteer-run, non-profit organization that fosters business communication excellence in southwestern Ontario by providing professional development, recognition, accreditation and networking opportunities through a local, national and international network of communications professionals.