March 2015                        Like us on Facebook Follow us on Twitter View our videos on YouTube View our photos on flickr
Chapter Management Winners Announced

Every year The Chapter Management Awards (CMA's) recognize chapter excellence in various areas such as student involvement, Professional Development and so forth.  When chapters enter submissions for the CMA's it is important to manage the entries by utilizing effective project management skills.  Congratulations to all the winners.  


For more information on the Chapter Management Awards and winners please see IABC International Website 


Member Celebration: February

IABC is recognized as the professional association of choice for communicators who aspire to excel in their chosen fields.  Our members represent a diverse range of professional experience, educational background and fields of expertise. 

Each member contributes to our community, offering support and working to elevate our profession. We sincerely appreciate your commitment to IABC!


Welcome to new members who joined IABC London: 

Brent Alden, Andria Appeldoorn, Fiona Hill-Hinrichs


Thank you to members who renewed their IABC membership:

Alison Adair, Elena Aggelopoulos, Cindy Buchanan, Sarah Carruthers, Ashley Conyngham, Dorothy Downs, Shawn Gibson, Nicole Laidler, Richelle Lowry, Scott May, Jo Ann Robinson, Otte Rosenkrantz, Lisa Peter Ross, Anthea Rowe, Shannon Sasseville, Sara Steers, Andrew Tompsett,  Laura Tyrrell, Jackie Westelaken, Kate Young


Congratulations to the following members with a recent membership anniversary*:

Anne Baxter - 9 years

Caroline Bonham - 24 years

Katrina Fortner - 4 years

Catherine Fox - 8 years

Marek Kubow - 7 years

Nicole Laidler - 4 years

Laura Naus - 2 years


*2+ years IABC membership



"You Can't Manage A Secret" and other lessons gleaned from American Icon: Alan Mulally and the Fight to Save Ford Motor Company

Submitted by: Matt Quin, IABC London Chapter President

Do you ever run across a book or blog that grabs you by the scruff and shakes you up? Something that influences how you communicate or lead? I ran across just this sort of thing two years ago with the book American Icon: Alan Mulally and the Fight to Save Ford Motor Company by Bryce G. Hoffman. 


In the interest of full-disclosure, I'm an Alan Mulally super fan-boy.  As a gear-head I am fascinated with all things that make noise and burn fuel, and Ford is a company is close-to-home. My father worked at the now-closed Talbotville assembly plant for nearly 40 years, and at a Ford corporate event in 2007 we were able to meet Mulally. I was struck by his warmth and outgoing demeanor and we spent time chatting about blogs.  He even took the time to take a picture and thank my father for decades of service - something that left my usually placid Dad beaming with pride. All this said, I was already sold on the book and the man who helped turn it around.




Project Management: The Communications Professional's Secret Super Power


When: Thursday, March 26th, 2015



Where: Western University Continuing Studies, Citi Plaza

355 Wellington Street


Tickets: $20 Students | $25 Members | 

$35 Non-members


RSVP is required by 3pm Tuesday, March 24th. 


Communications professionals often find themselves managing several projects and deadlines at a time.  Effective project management is a critical skill in the field, yet the basics remain a mystery to many.  This event will focus on project management and coordination within traditional communications roles.  Panelists will offer insight about preferred project management systems, tips and tricks for staying on track, managing unexpected challenges and more.


This month's panel of experts includes:


Stephanie Johnson - Res.IM - Associate Project Manager

Amber O' - Project Administrator

Kelly Ziegner - United Way of London & Middlesex - Director, Community Engagement

Alison Adair - Western University - Communications Manager


We hope to see you there!  Register online



Save the Dates- June 14 to June 17

The IABC World Conference is only 3 months away.  This is a great opportunity to learn about various changes to the communications industry from social media and marketing to, of course, project management.  There are many workshops to choose from.  

For more information please visit the World Conference webpage. 



Volunteer Spotlight: Megan McIlmoyl, Professional Development Committee



As a member of the Professional Development Committee, Megan McIlmoyl is one of the stand-outs.

After a rewarding experience on YMCA London's Young Women of Excellence Committee, McIlmoyl was inspired to become more engaged in her own field. "It was really important for me to pursue opportunities in communications," she says. "I wanted to network, to meet new people, and to learn."

IABC London's Professional Development Committee was the logical choice. Reporting to Co-Directors Erin Brinen and Victor Harris, McIlmoyl supports the planning, promotion, and execution of IABC London's monthly professional development events. 



Top Four Tips For Project Managing Award Entries

Submitted by: Megan McIlmoyl

Virtuoso Award entries are a familiar deadline every year, and getting them done requires the same diligence and organization as any other project.  At Lashbrook Marketing & PR, we've written our share of Virtuoso entries, so I can tell you that preparation is important.


While the entry deadline for this year's Virtuoso Awards is over, it's never too early to start thinking about next year.  Here are some tips and tricks for getting your entries completed on time and in good quality:


1)    Make a plan.


Make sure you have an action plan. Schedule meetings with your team to review drafts, mark your own internal deadlines on your calendar, and divvy up the work. Understand who is doing what, and when it needs to be done by.  As with any project, you need to understand the timeline, deliverables and key contacts from the outset. 


2)    Give yourself enough time.


Don't underestimate how long it will take you to write your entries. Leave lots of time for colleagues to review, to make any changes, and gather your work sample.  This can take hours for one entry alone, so make sure you have built room into your schedule and stick to it! If possible, reference the time you spent in previous years to be more realistic the next time. 



Keeping Teams On Track, On Time and On Budget - Meet IABC London member Jodelle Morris


"She makes multi-tasking - and looking stylish - look simple, helping the Creative Services and Client Services teams stay on track, on time and on budget."  Meet IABC London member Jodelle Morris, as described by her team at The Marketing Department (TMD).


Jodelle is a Client Services Manager at TMD, a strategic marketing and communications company.  Her roles and responsibilities fall into three main areas: client/project management, creative strategy and marketing strategy.


"I manage a book of clients and various projects concurrently from start to finish while keeping key stakeholders aware of status," explains Jodelle.  For various projects, she collaborates with the Creative Services team in conceptual development stages and assists with the development of strategic marketing and communication plans.


Projects include anything from traditional print, media planning and placement, event planning and implementation to digital and social strategies.  Prior to TMD, Jodelle worked in the Toronto fashion industry and gained valuable experience in brand marketing, PR and event planning. 



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Editor: Mary-Ellen Willard,

About IABC
IABC London is a chapter of the International Association of Business Communicators. We are a volunteer-run, non-profit organization that fosters business communication excellence in southwestern Ontario by providing professional development, recognition, accreditation and networking opportunities through a local, national and international network of communications professionals.