May 2015                        Like us on Facebook Follow us on Twitter View our videos on YouTube View our photos on flickr

Nominate a Communicator for Master Communication [MC] Designation 

Master Communicator [MC] is the highest honour that IABC Canada can bestow.  The designation recognizes extraordinary professional achievement, service to IABC, contributions to the communication profession, and service to one's community.


In 2014 IABC Canada recognized three outstanding communicators: Lana Collins, ABC, MC, from St. John's; Gary Schlee, ABC, MC, from Toronto; and Ryan Williams, ABC, MC, from Vancouver.


The deadline for nominations for the 2015 Master Communicator Award Program is August 5, 2015.



2015 Silver Leaf Awards Call for Entries


The 2015 Silver Leaf Awards program is open for entries. 


IABC Canada is on a quest to recognize work that exemplifies excellence in strategic planning and outstanding creative execution.  Each year, the Silver Leaf Awards showcase leading edge work delivered by smart thinkers worldwide. You could be among them, so get ready to share your work and tell your story. 


Submitting an entry will help you develop your professional knowledge and skills, and prepare for entry into the international Gold Quill program.

Visit to learn more about the program, explore the 47 categories in four divisions, and submit your best work.


Early-bird deadline:  Friday, July 10, 2015 (5 p.m. EST)


Final deadline:  Friday, August 7, 2015 (5 p.m. EST) and ALL work must be completed.


Time Frame:  All work must be implemented, published or broadcast between January 2013 and the day of submission.  If a long-term strategy was developed prior to January 1, 2013, and hasn't previously been entered in this competition, it is eligible for entry.


Pitching to the Media: Avoiding Information Overload


When: May 21st, 2015 at 7:30 am

Where: Western Continuing Studies

 (Citi Plaza) Room 240


Tickets: $20 Students | $25 Members 

 $35 Non-members


RSVP required by 3pm, Tuesday May 19th.


Join us for a media panel of some of London's leading experts in newspaper, magazine, radio and television news as they provide tips and tricks on how to sell your story. 

If you are new to the field, you can use this session to gain valuable insight on how to approach the media. This event also serves as a good refresher for those with years of experience, where you will discover how the pitching process has changed in recent years. 


Panelists will define what makes a good story and discuss how to actually pitch it effectively.  You will also learn how digital channels have changed the process and how the landscape has changed over the last 10 years. 


You will hear from:  

  • Newspaper - Dan Brown - London Free Press
  • Radio - Jim Van Horne - CJBK 1290/BellMedia
  • Magazine - Gord Delamont - Business London
  • Television - Jan Sims - CTV/BellMedia

 Continental breakfast and coffee will be available.

Register Online! 



Celebrating 20 years of world-class creativity

Submitted by: Tracy Bucholtz

The hype is true. The Virtuoso Awards Gala is southwestern Ontario's most prestigious event for communications and creative professionals.  This year, the 90s are making a comeback as we celebrate 20 years of Virtuoso. Come get jiggy with us on June 4, 2015, as we remember the era that brought us cultural phrases like whassup, da bomb and as if!

The Gala is a night to honour the professionals who have scored top marks on magazine cover design, hit it home with an exceptional social media campaign or planned and executed an off-the hook event that had people talking for days.  To keep it real - the Virtuoso Awards recognize the brilliant strategic communicators that help raise the profile of our profession in our community and around the world.

Natalie Little-Rowe walked away with a Best of the Best award in 2014 on behalf of ON Communication.  In her opinion, the appeal of winning a Virtuoso Award was the thrill of knowing her work is being recognized and measured by her peers.  "[Our peers] truly understand what goes into strategic communications and achieving goals," says Little-Rowe.


Who to Engage, How and When: Meet IABC London Member Connie Spuria 



Connie Spuria is the PR/Communications Manager for Mission Services of London, a local social service agency with 150 employees and five branches of service.


Working as part of the fundraising and development team, her role includes creating the annual report and video for the AGM and promoting annual campaigns - Scan Away Hunger, Christmas/Share the Blessings, Coldest Night of the Year Winter Walk, Annual Fall Banquet and more.  "I also write our quarterly newsletter aimed at informing donors on who we are and what we do by featuring a client, staff and donor story in each issue," explains Connie.


Typical of communicator for a charitable organization, she has a wide range of "other" tasks: engaging the external media, photography, creating content and managing social media channels, and making presentations to groups and schools about the agency's community impact.  Finally, Connie assists senior leadership with internal communication. 



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Connect is the monthly newsletter of IABC London.
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Editor: Mary-Ellen Willard,

About IABC
IABC London is a chapter of the International Association of Business Communicators. We are a volunteer-run, non-profit organization that fosters business communication excellence in southwestern Ontario by providing professional development, recognition, accreditation and networking opportunities through a local, national and international network of communications professionals.