Connecting with Your Stakeholders --
More Important than Ever
We live and work in a fast-paced communication world that continues to evolve, even more so in the past few months as we maneuver through a global pandemic. It’s now more important than ever to engage with your stakeholders and adapt to the current situation.
When it comes to stakeholder engagement, consider the following:
Know your stakeholders -
It should be relatively easy to identify the internal and external stakeholders for your business or organization. It’s also important to look a bit more carefully at those individuals or groups to determine their interest level and their level of peer influence.
Define your purpose -
Having a clear vision of where you want to go and what you want to communicate helps to make the stakeholder engagement process more effective. Do you want to hear from your customers on ways to improve service delivery given the many changes that have occurred in our communities? Is the focus on a new product and how it will be accepted?
Develop your approach -
With social distancing and other limitations in place, you may need to shift the way you engage. Consider digital options, such as online surveys or other social media opportunities.
Listen with an open mind -
If you’re going to take the time to reach out to your stakeholder audience and ask for input, be sure that it counts for something. Be willing explore new ideas and suggestions.
As changes continue, it is essential – and probably more challenging – to stay engaged with your stakeholders. But it should remain a top priority.