Here's a sampling of what's going on with our clients and staff:

Congratulations to U.S. Gain for becoming the largest supplier of renewable natural gas (RNG) to Oregon’s transportation and energy markets. RNG offers significant greenhouse gas and air pollutant emission reductions improving the environment for all of us.

Mark Walter, Brown County Resource Recovery Business Director, has been sharing his expertise with a number of national publications. He was interviewed for an August community spotlight in Resource Recycling; was interviewed by Recycling Today for its September issue; and provided editorial content for Waste Advantage.

Get ready to travel! Green Bay Austin Straubel International Airport (GRB ) is creating a whole new level of clean! The airport has implemented expansive new cleaning procedures to make sure staff and passengers are healthy and feel safe when flying. This includes things such as staff dedicated to continuous sanitizing of high-touch areas, using high tech equipment and processes including self-cleaning escalator handles, touchless hand sanitizers and PPE kits which are available in vending machines on the concourses.

Congratulations to the first Advocate class for CASA of Western Wisconsin! The organization launched in February and is located in Barron. It is the Wisconsin CASA Association’s ninth local CASA program. 

The I-39/90 Expansion Project reached another milestone with the opening of the Interstate’s new northbound collector-distributor (C/D) lane system in Janesville. The 45-mile project to expand I-39/90 between Madison and Beloit will be complete in fall 2021. 

Stevens & Stevens Business Records Management was the presenting sponsor for Rays OFF the Runway. The one-of-a-kind virtual auction featured many great items from the Tampa Bay Rays players and their significant others with proceeds benefiting the Children’s Dream Fund. 

Connecting with Your Stakeholders --

More Important than Ever

We live and work in a fast-paced communication world that continues to evolve, even more so in the past few months as we maneuver through a global pandemic. It’s now more important than ever to engage with your stakeholders and adapt to the current situation. 

When it comes to stakeholder engagement, consider the following:

Know your stakeholders - It should be relatively easy to identify the internal and external stakeholders for your business or organization. It’s also important to look a bit more carefully at those individuals or groups to determine their interest level and their level of peer influence.

Define your purpose - Having a clear vision of where you want to go and what you want to communicate helps to make the stakeholder engagement process more effective. Do you want to hear from your customers on ways to improve service delivery given the many changes that have occurred in our communities? Is the focus on a new product and how it will be accepted?

Develop your approach - With social distancing and other limitations in place, you may need to shift the way you engage. Consider digital options, such as online surveys or other social media opportunities.

Listen with an open mind - If you’re going to take the time to reach out to your stakeholder audience and ask for input, be sure that it counts for something. Be willing explore new ideas and suggestions.

As changes continue, it is essential – and probably more challenging – to stay engaged with your stakeholders. But it should remain a top priority.