HENDERSONVILLE, Tennessee—U.S. hotel occupancy increased more than 4 percentage points from the previous week, according to STR‘s latest data through 13 February.
7-13 February 2021 (percentage change from comparable week in 2020):
- Occupancy: 45.1% (-29.0%)
- Average daily rate (ADR): US$99.21 (-25.7%)
- Revenue per available room (RevPAR): US$44.72 (-47.2%)
Boosted by Valentine’s Day and the long weekend with Presidents’ Day, U.S. weekend occupancy (Friday/Saturday) came in at 58.5%, which was the highest level in the metric since mid-October. Elevated occupancy during the weekend of Presidents’ Day occurred during previous recessions as well.