Connecticut Lodging Association
Coronavirus Update 5/6/2021
Hotel profit reaches 50% of 2019 level
Gross operating profit for U.S. hotels reached 50% of the comparable 2019 level, according to STR‘s March 2021 monthly P&L data release. 
GOPPAR, TRevPAR and EBITDA per available room came in higher than any month since February 2020. 

  • GOPPAR: US$26.79 
  • TRevPAR: US$86.61 
  • EBITDA PAR: US$12.77 
  • LPAR (Labor Costs): US$27.66 

Amid hiring difficulties, total labor costs were just 60% of the figure reported for March 2019. 
“We have seen continued improvement in room revenue, but with little coming in from F&B and other departments, industry TrevPAR is not gaining as much steam,” said Raquel Ortiz, STR’s assistant director of financial performance. “At the same time, however, the lack of F&B expenses is allowing profit margins to grow closer to normal. Though other revenues are up compared with recent months, we don’t expect to see a significant boost in those numbers until group demand resurfaces.

“Fortunately, not all hotels are struggling. Hotels with enough demand to achieve occupancy levels above 50% have been able to turn a profit. This is especially true for the limited-service segment, where 68% of hotels have remained profitable. These margins are of course at reduced operations in a lot of cases, so some full-service hotels are operating more like limited-service with far less F&B offerings, and some limited-service hotels are operating like extended-stay properties with less daily room cleanings. Overall, profitability is recovering at a slightly quicker pace than anticipated, although the industry has a long way to go.” Read more.
Reigniting The Tourism Economy
This Thursday, AHLA welcomes two innovative state leaders working to reignite their tourism-based economies. Hawaii Lieutenant Governor Josh Green, M.D. and Nevada Attorney General Aaron Ford will join AHLA President & CEO Chip Rogers for a discussion on promoting tourism while maintaining safety and cleanliness protocols. 
  
Topics include:
  • Leading COVID-19 response efforts
  • Protecting consumers amid online COVID-19 scams
  • Impact of tourism on recovery
 
TODAY
Thursday, May 6
2pm EDT
Resources