Connecticut Lodging Association
Coronavirus Update 7/20/2021
STR: U.S. hotel results for week ending 10 July
U.S. hotel occupancy improved week over week, while average daily rate (ADR) was the highest on record, according to STR‘s latest data through 10 July. 

4-10 July 2021 (percentage change from comparable week in 2019*):

  • Occupancy: 67.2% (-9.3%)
  • Average daily rate (ADR): US$139.84 (+5.4%)
  • Revenue per available room (RevPAR): US$93.99 (-4.4%)

Inflation aside, STR analysts note that hoteliers are taking advantage of pent-up leisure demand and higher spending travelers while trying to counter staffing shortages and rising operational costs in some regions. Additionally, with demand mostly transient, there is not the usual lowering effect of discounted group rates at the higher end of the market. Most of the higher ADR performances are outside of the major metro markets.
AHLA and AHLA Foundation Announce ‘Hotels are Hiring’ 
Ad Campaign
To better support the industry’s need to fill open hotel jobs, AHLA the AHLA Foundation announced “Hotels Are Hiring,” a national advertising campaign to build awareness about hotel job opportunities and promote hospitality as a career path.

With leisure travel resuming, the hotel industry needs to fill thousands of open positions to meet an uptick in consumer travel demand. To entice more workers to join the industry, hotels are offering employees more competitive pay, flexible scheduling, and additional benefits, including paid time off, health care benefits, retirement savings and more.  
The ad campaign will run for one month in Phoenix, San Diego, Orlando, Nashville and Washington, D.C., featuring digital advertising as well as print and radio ads. For more information and to view open positions, visit:
DCF Human Trafficking Prevention Course for Lodging
Join us Tuesday, July 27th for CLA's virtual training course on Human Trafficking Prevention from the CT Department of Children and Families. This course is open to any and all lodging employees. Please register each employee who will attend the course separately.

Please send any questions in advance to, with subject line 7/27 HTP Question. 

When: Tuesday, July 27, 2021 | 1:00 PM - 3:00 PM