Winter is Coming
Greetings,
I can feel it in the air. There is rain dropping from the heavens here in Orange County. In NorCal, there are torrential downpours. California needs the rain, but “all things in moderation” is my preference.

Winter’s arrival signals the wrap-up of conference season. From August to November, I will have attended five conferences in person. It was sweet. The attendees were excited. The networking and after-conference socializing was abuzz. The cohort that was present was ready to mingle. Indeed, some of the association groups reported record or near-record attendance at their annual conferences. Many folks are clearly ready to see others in person and responsibly engage.

We need more human contact. Social media unfortunately gave us the chance to separate long before the pandemic hit. Then health protocols in response to COVID-19 delivered even more separation. Having a monitor between you and the person on the other side can generate “keyboard courage” and is bad for human relations. Put me in front of a person, let me see their body language, see their eyes in better-than-8k resolution, shake their hand with sincerity and remind us both that even in disagreement, there is humanity and a shared mission of trying to do the right thing.

As we think about our roles in our local governments, we should return to a subject we started to broach before the pandemic: helping our communities connect with each other. Cities can create spaces, initiate programs and showcase examples that encourage connected communities. Of course, our public must join us in these efforts, but creating safe forums for in-person conversation can build the social fabric our republic depends on. It is, perhaps, one of the most important ways we can serve our communities right now.

Keep building your communities,
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Twitter for Public Agencies: Making the Switch to Professional Profiles
Twitter is rolling out a new type of profile exclusive to businesses, non-profits, publishers and creators called Professional Profiles. Help stakeholders find and connect with your public agency by applying to transition your page to a Professional Profile.

Social Media News to Know: October 2021
The October roundup covers:
  • The release of Instagram hashtag usage guidelines
  • Instagram's switch to "Instagram Video" and the testing of the 'like' option for Stories
  • Twitter's new Tweet Replies ad feature
  • YouTube's development of the video captioning tools

News
Tripepi Smith Announces Media Intelligence Services
Tripepi Smith's new comprehensive media listening solution combines the power of Meltwater media monitoring with the specialization of the Tripepi Smith analytics team. Municipal agencies and private businesses can benefit greatly from having a grasp on media content.

Melanie Moore Joins Team Tripepi Smith
Tripepi Smith is happy to welcome Junior Business Analyst Melanie Moore who brings her expertise in research, reporting and data analysis. She is a recent grad from Claremont McKenna College where she was a 4-year scholar-athlete and Division III National Volleyball Champion.

Clare Burgess and Molly Lockwood Promoted to Business Analysts
Tripepi Smith is pleased to announce the promotion of Clare Burgess and Molly Lockwood to Business Analysts. Clare and Molly both joined the team in 2020 and have taken on significant roles to provide their public agency and private sector clients with strategic communications, redistricting outreach and marketing services.

Client Highlight: City of American Canyon
Located in southern Napa County, the City of American Canyon is known for its agricultural hills, its proximity to wineries and the beautiful greenery surrounding the community.

Director Jon Barilone, Business Analyst Karen Villaseñor and Junior Business Analyst Kalee Cummings provide the City with communications support, video production and social media management services. The City has previously engaged with Tripepi Smith for crisis communications support and a website audit.

Service Spotlight: Social Media Employee Advocacy Training
Public agencies can be strengthened from within when team members are empowered to represent themselves and your agency through their online personas. With years of experience amplifying messaging, building networks and optimizing accounts, the Tripepi Smith team is well equipped to lead public agencies through social media advocacy trainings that will make social media an ally.

Talent On Tap
Jon Barilone has wide-ranging knowledge in search engine optimization and advertising, website content management, writing and editing, social media marketing and community management. He holds several certifications proving so, such as Hootsuite Social Marketing, Twitter Flight School, Siteimprove Digital Governance by Design and more.

His clients include California City Management Foundation, City of Culver City, City of Manteca, City of Napa and Civiltec Engineering.
Watch Jon's interview to learn more about his work as a member of #TeamTS.

In his interview, Jon talks about why he's proud to be on Team Tripepi Smith.

Meet the rest of our team in our 'Meet Tripepi Smith' series.
Tripepi Smith provides marketing, technology and public affairs solutions for private companies and public agencies. Whether you're redoing your website, driving an email campaign or shooting a video, Tripepi Smith can help.
CONNECT WITH US
Meet Tripepi Smith
Watch our company culture and #TeamTS interview series called 'Meet Tripepi Smith' to learn about the people, culture and values that drive our firm.

Our 'Meet Tripepi Smith' video series shows you what goes on behind the screen at one of California's leading marketing-technology-public affairs firms.

Civic Business Journal
Civic Business Journal reports on the people, companies and solutions that make local government in California more effective.


Looking for photos from your favorite events? Try the CBJ Photo Gallery.
Tripepi Smith & Associates, Inc. 
PO Box 52152, Irvine, California 92619 
Toll Free: 844.TSCOMM1