Volume 1 | February 2018
SBCA Releases its 2017 Annual Report
Dear SBCA members, associates and colleagues, I am pleased to send you our 2017 annual report recapping our programs, accomplishments and efforts to support the satellite industry. During the year, we updated our website to make it more consumer and member friendly, improved our member benefits, expanded our advocacy and outreach while continuing to support local disaster relief efforts.
5.3 million households subscribe to a virtual MVPD service, with Sling TV and DIRECTV Now reporting the most subscribers, per a study from The Diffusion Group. The streaming services could provide new opportunities for video advertisers, such as dynamic and customizable ads.
This year's Leadership Panel Luncheon was another success!
On Wednesday January 10, SBCA held its annual leadership lunch in Las Vegas. The event was attended by over 60 individuals from 45 companies throughout the satellite industry. DISH Network's Vice President of Sales Amir Ahmed Sr. and Vice President of Channel Partners for AT&T, Rich Guidotti. Moderated by SBCA President Steve Hill, the panelists shared their ideas and expertise in discussing how retailers can succeed in an ever-changing business. As with previous events, all proceeds of the lunch went to support the SBCA Foundation which helps provide relief to communities impacted by natural disaster.

“The SBCA would like to thank Rich and Amir along with all of those who attended this years lunch. It was our largest crowd ever”, states Mr. Hill. “I would also like to thank all of our sponsors DISH, DIRECTV, Hughes, ViaSat, DOW, DSI, Perfect10, Bear Industries, Vericom, Assurion, Bouchard Insurance, Galaxy One and Mastec who made this event possible and helped us raise over $13,000 for the foundation. We look forward to seeing everyone at next year's event.”