When it comes to social media, personalization, consistency, and being recognizable are SO important. The best way to make your brand recognizable is to have consistency throughout your posts. Logos, colors, and fonts used uniformly across all graphic packages are a good start to maintain consistency throughout your posting. 

Once you have that perfected and the audience recognizes your brand, being personable is how to increase engagement, impressions, and interactions. Followers want to see who YOU are – whether this means including employee spotlights, previous projects, or anything else that helps the audience to get to know your brand more in depth.



Not only does this help your followers know you and your brand, but it’s also a free and easy way to merchandise your brand. Spotlighting your A+ employees, showing how amazing your completed work is, showing how fun your work atmosphere can be – all these things help the audience know you, and want to potentially work with you or even for you.

Staying consistent on social media means posting regularly and maintaining a recognizable brand aesthetic, which is crucial for building audience trust, increasing engagement, and growing your reach on the platform.

Ad Lab is a market leader in media placement, specializing in digital, TV, radio, social media, print, and outdoor. Deemed “The Everything Agency” in an October 2019 story by Business People, Ad Lab offers award-winning in-house production for TV, digital, and radio production, graphic design for digital and print, and all specialty items.