About this Report
Ad Standards worked in concert with Advanced Symbolics Inc. (ASI) — an AI-driven market research firm — to develop the following report that examines advertising trends and levels of consumer trust. The report was developed using Artificial Intelligence (AI) to scientifically research public opinion. The opinions shown reflect the views and intentions of Canadians as a whole, not only those who were sampled in this study. An anonymous, representative sample of 265,800 online individuals, all residing in Canada, was used for the research. The study was conducted January, 2019, onward.