Time to chuck the status quo?
“You make the wine flow through a hose; you don’t move the tanks," said Jerry Burd, co-owner of Black Mesa Winery & Cidery. Jerry highlights the importance of continuously evaluating and improving his production process instead of maintaining the status quo.
With his wife Lynda, an artist who designs all of the labels, Jerry has owned and operated the Velarde winery-cidery for 20 years. He credits the winery's longevity to hiring skilled employees and partnering with business resource providers like New Mexico MEP.
New Mexico MEP "helped us to see how a minute here and a minute there adds up to a lot in a year,” said Jerry.
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