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December 6, 2024

Convert your paywall turn-away traffic into NET revenue

Free webinar next Wednesday

REGISTER FREE

Are you leaving money on the table?

More than 90% of paywall visitors are turned away daily. 

But it doesn't have to be that way!


Wednesday, Dec. 11

Noon EST | 11 a.m. CST | 10 a.m. MST | 9 a.m. PST


Join us on Wednesday, Dec. 11, at noon EST for a powerful webinar that reveals how any size newspaper can transform blocked paywall traffic into new net revenue.


Wade Bradley, co-founder and CEO of Make It Free, will detail a simple, plug-and-play, free-of-charge solution that monetizes paywall traffic you’re currently losing — boosting engagement and creating new revenue streams without any added costs or technical headaches.


In this session you'll learn:


  • How Make It Free pays publishers $0.10 per free article viewed. This conservatively generates an annual $200K net revenue per one million people being turned away by your paywall monthly.
  • How the solution captures consumer attention while driving engagement and future subscriptions.
  • Why this system is already generating profits for newspapers and other publishers in the streaming and digital industries.


Who Should Attend: Publishers, CEOs, CROs and anyone focused on revenue growth.


Make It Free is currently generating revenue for numerous publishers in the newspaper and streaming industries. Find out how you can, too!

What is Make It Free?

Make It Free is a consumer-facing interface that enables publishers to monetize the more than 90% of traffic turned away at their paywalls daily. The MIF service enables a consumer to receive an article for free by accepting four branded emails and MIF pays the publisher $0.10 every single time this occurs. This conservatively generates an annual $200K net revenue per one million people being turned away by your paywall monthly.


For a local publisher, the Make It Free system is free of charge; an easy-to-implement add-on seamlessly connects to your existing paywall. MIF enables you to monetize traffic and generate consumer engagement (potential subscribers) that otherwise would have been turned away.


Make It Free's end-to-end technology handles all the fulfillment for the users and local publishers get paid net revenue. Make It Free is powered by AWS through its Rivit TV parent, a long-time digital company founded in 2017.

Industry news

Carpenter Media Group acquires M. Roberts Media


Carpenter Media Group has acquired M. Roberts Media, a cornerstone of the Texas media landscape since 1942. M. Roberts Media is the parent company of seven award-winning newspapers and a variety of magazines and publications that serve Victoria and East Texas.


READ MORE

Lakeway Publishers sells Missouri regional operation to CherryRoad Media


Lakeway Publishers, Inc., has announced the sale of its Missouri regional operation to CherryRoad Media, Inc., a media and technology company focused on the sustainability of community journalism.


READ MORE

Helena World owners purchase Scott County newspapers


The owners of the Helena World and Monroe County Argus are once again stepping up to save community journalism in a rural Arkansas county, announcing the purchase of the Waldron News and the Mansfield Citizen in Scott County, which ceased publication earlier this year.


READ MORE

Industry people

Roger Simmons named Orlando Sentinel’s executive editor


Roger Simmons will become executive editor of the Orlando Sentinel, the news organization announced Wednesday, replacing Julie Anderson, who will retire this month.


READ MORE

Make the most out of the holiday season

The fourth quarter is make-or-break time for local businesses — and your newspaper holds the key to their success! Right now, consumers are actively hunting for what's new, what's local and, most importantly, what's trusted.

 

This is your chance to help advertisers transform their Q4 investment into increased revenue through the unmatched power of local newspapers. America’s Newspapers members can find a variety of sales and marketing materials to help tell their story to their advertisers! Just turn to the America’s Newspapers Resource Center to find attention-grabbing holiday sales flyers and print and digital promotional ads ready to download. 

 

Why Local Newspapers Make the Difference this Holiday Season:


  • Maximize Reach: Put your advertisers in front of eager holiday shoppers exactly when they're ready to buy. They will reach one out of two of their shoppers.
  • Target the Perfect Audience: Connect with engaged local consumers who have the spending power and passion to support community businesses. Local newspapers reach 58% of affluent adults. 
  • Leverage Trust That Sells: When your advertisers appear in the most trusted local news source, their message doesn't just reach — it resonates!

 

Register to get access to the holiday campaign and also sales sheets for 70+ retail categories. These proven sales tools demonstrate why local newspapers deliver what matters most: RESULTS, not just impressions.

America's Newspapers calendar


2025


April 14-16, 2025 - Mega-Conference, Orlando


Nov. 3-5, 2025 - Senior Leadership Conference, Colorado Springs

Find industry experts in the new America's Newspapers Solutions Directory

The America's Newspapers Solutions Directory is your direct link to companies that specialize in revenue growth, digital evolution and process improvements. This curated resource connects newspaper executives with industry experts offering the solutions needed to drive success.

Get Involved. Be Heard. Invest In Your Future.   

Keep up with the latest news, schedule of upcoming events and other information specifically for the newspaper industry. Learn more about America’s Newspapers at www.newspapers.org. And connect with us on Twitter, Facebook and LinkedIn.

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