Which investments in improving vessel performance offer the best return on investment?
Denmark arguably leads the world in vessel performance optimisation, where we have one of the world's largest and technically advanced shipping companies in Maersk, a high focus on both technology and people, and a society with high expectations of environmental performance from its businesses.
Danish shipping companies are willing to invest in equipment, technology and systems to improve environmental performance, but only if they are clear on how it can help them.
Optimising vessel performance is ultimately about making better decisions. Technology can provide great assistance here but often there is a gap between what is actually needed to make a good decision and what technology can provide. We'll explore this more in the Copenhagen Vessel Performance Optimisation Forum.